The purpose of this study was to examine the influence on the mental health of female workers in Japanese organizations in terms of two dimensions of gender harassment (i.e., omission and commission) toward women committed by men, as well as by other women. A questionnaire was administered to a sample of 200 Japanese working women. It revealed the following: (a) Female workers who desire to get promoted perceived discomfort in experiencing omission and commission. (b) The frequency of experiencing omission and perceiving discomfort of commission had negative effects on their mental health through OPD. (c) The frequency of experiencing omission had a direct negative impact on their mental health. (d) The perceived discomfort of commission had a direct positive impact on their mental health.
In order to create new demand in the mature Japanese cosmetics market, the "New Category Creation" strategy is important to stimulate demand and to encourage active communications by word of mouth. An effective approach to implement this strategy which is called "Sensibility-to-mind type packaging" and its effectiveness were presented using some examples of product development. (Miyamoto 2011) In that paper, also the possibilities of effectively gaining a new position of sensibility storage among consumers encouraging active communications by word of mouth were presented by a hypothetical model. In this paper, the hypothetical model will be supported by a questionnaire survey and improved by determining the mechanisms of memory and word-ofmouth communication in depth. Through these processes, effective application of the "Sensibility-to-mind type packaging" method will be demonstrated.