This paper focuses on the merchant ethics of the Pobusang, who were peddlers in the Chosun dynasty. In addition, we research some of the similarities and differences in the merchant ethics between Japan and Korea, through a comparison with the merchant ethics of the Omi-shonin, who were peddlers during the Edo period.
This paper proceeds as follows. For similarities, there are (1) the strengths of group ties and their complementary spirit, (2) the mutual network powers as a point of contact in case of an emergency, (3) severe rules and penalty regulations for offenders, (4) a contribution to national development through commercial activity, (5) the carrying on of a commercial activity respecting trust and sincerity.
In terms of differences, (1) the Omi-shonin merely recognized “the public,” while the Pobusang distinguished the “state” from “society.” (2) The Omi-shonin were strongly aware that as Omi people, they came from the same town, while the Pobusang had a strong awareness of their roles as peddlers. (3) The merchant ethics of the Omi-shonin were “harmony” based on Buddhism (Jodo-shinshu), while those of the Pobusang were “justice” based on Confucianism.
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