This paper focuses on the fact that many prominent Japanese business leaders, despite denominational differences, derive the ethical outlook required for management from their respective doctrines. Yet it has not been sufficiently recognized that the management principles presented by Masuichi Midoro, founder of the ANA Group, at the Group’s founding were influenced by the Shinto(1) thought of Masatoyo Mikamo—a distinguished kokugaku scholar and Midoro’s “father according to local tradition.” In particular, who Mikamo was and why and how Midoro inherited the spirits of “bun over bu”—that is, privileging learning, cultivation, technological capability, diplomacy, and public reason over military force—and moral probity has remained unclear. This study examines how Mikamo’s Shinto system, derived from long-standing scholarly inquiry, shaped ANA’s founding governance through Midoro’s ethos. It further shows that Mikamo’s Shinto is categorically distinct from State Shinto in institution and purpose, constituting an anti-militarist, civil (bun) orientation. By strictly distinguishing State Shinto—as the state’s control and mobilization of religion—from Mikamo’s scholarship-based Shinto, the paper elucidates how the latter was concretized, in ANA’s founding governance, as ethical managerial principles (“bun over bu”, moral probity).
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