The political culture in Japan has been changing drastically through the “Big Change” in the 1993 general election. Japanese “One-party Dominance by LDP” continued more than 35 years finished, three new parties appeared, and the political culture and the election campaigning styles are now beginning to cahnge.
These big changes are not caused by serious changes in political polisy issues, not by appearance of big figures, but caused by more vague “expectations for changes” by general electorates nationwide.
Through the analysis of National Survey conducted by CNEP (Cross National Election Project) Japan team, on July 15-17, just before the Election Day, July 18, the author had analyzed the present states of party realignment, changes in political culture, and changes of election campaigning in Japan.
CNEP is a big project on four country comparative studies on electoral behavior, which started in 1987 to study the function of intermediaries (social networks, organization, and media) for voting decision.
CNEP German team conducted their study in 1990, US and UK team conducted them in 1992, and CNEP Japan team conducted our study in 1993 for our general election. We four teams use almost identical questionnaires in each study in order to compare the processes and mechanisms of electoral decision among four nations.
As for election campaigning style, there are big contrasts between US and Japan, that is, Japan has a long tradition of “organizational” election campaigning, and the United States often uses “media” for election campaigning.
In the 1993 general election, old parties depend much their campaigning on several types of organizations, and new parties used media more often than old parties.
“Soial-networks” performed very important functions for both old parties and new parties.
抄録全体を表示