From the past experience of unsuccessful EV market developments all over the world, it is important to point out the role of the consumer's mind, as well as strong leadership of the government and the profit of industries. In July 2017, the ASEAN EV summit was held in Manila, Philippines. I attended and gave a keynote speech on the successful EV and HEV market. The summary of my talk is shown in this paper for future EV development. The basic idea of this EV development policy can be applicable for EV policies in all countries.