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Harumi Shidara, Masaru Ishioka
Session ID: 2K1-1
Published: August 31, 2019
Released on J-STAGE: August 30, 2019
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Recently, problems have occurred in a markets. For example, many products have commoditized, and lifecycle has shortened and customer needs have become diverse. Therefore, companies have been increasing the management skills of knowledge and technologies. However current value creation/co-creation method are not effective in this market condition. Under this situation, this research focuses on development of new types of Ecosystem. The introduced models of ecosystem consider the methods for creating new value with users/consumers.
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Ryoto Sugawara, Koji Okada
Session ID: 2K1-2
Published: August 31, 2019
Released on J-STAGE: August 30, 2019
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The Japanese government is promoting the generic medicines to reduce medical expenses, therefore generic pharmaceutical manufacturing companies such as SAWAI PHARMACEUTICAL, NICHI-IKO PHARMACEUTICAL, and TOWA PHARMACEUTICAL have been growing rapidly. In this article, we develop a dynamic model that can explain the impact of management policies on business performance in the generic pharmaceutical industry. From surveys we make three assumptions as follows: (1) Under growing market, aggressive investment leads to profits and is enable to further reinvestment, (2) Low price strategy is effective in the short term but not in the long term due to the legal price revisions, (3) The importance of additional value increases with the spread of generic medicines. Then, we validate the assumptions by comparing the simulation results with actual business performance.
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Why did not iPhone sell?
Yukihiko Nakata
Session ID: 2K1-3
Published: August 31, 2019
Released on J-STAGE: August 30, 2019
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Apple created a new business model by iPhone. Apple sales have increased by 30 to 50% each year after iPhone release. However, iPhone sales declined quarterly results from October to December 2018. Why did not iPhone sell? The cause was analyzed. Apple has taken a "differentiation strategy" with "longing Luxury brand." The situation has changed by adopting OLED panel from 2018. In order to procure OLED from Samsung, "single vendor" was adapted stopping "multi-vendor". Design betrayed expectations as "flat plate". The "price" was too high over "brand power". The cause of poor sales is a failure of "differentiation strategy".
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Wataru Tana, Masaru Ishioka
Session ID: 2A2-1
Published: August 31, 2019
Released on J-STAGE: August 30, 2019
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In mature markets, the idea of product/service differentiation is saturated. Traditional differentiation methods is not enough to respond to this situation. The emerging concept, value co-creation, is effective for competition strategy. Value co-creation generates value with external organizations and customers. Companies expect innovation by incorporating external knowledges, technologies, ideas, and resources. This research introduces classified types of value co-creation. Several previous researches related with value co-creation indicated differences in purposes of value co-creation, actors, and the relationship between company and actors. First section reviews previous researches of value creation concept, in order to clarify types of purpose of value creation. Next, it considers the types of purpose of value creation from the point of view of value co-creation.
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Shinichi Kitagami
Session ID: 2A2-2
Published: August 31, 2019
Released on J-STAGE: August 30, 2019
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In the management of the Japanese Ryokan, especially in the family business-like Japanese Ryokan, scientific management based on data and statistics is not sufficiently performed relying on the past experience and intuition of the past, hence the management of the Japanese Ryokan is very severe.
In this paper, I built, analyzed and verified a monthly sales forecast model as a basic research field of revenue management in Japanese Ryokan with regression analysis, which was built by using actual daily sales data for about 10 years and the BOJ Tankan.
In the future, in light of daily rack rate settings and the status of advance reservations, season on / off, and consecutive holidays, I will further deepen and verify if the set rack rates are statistically appropriate.
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Analysis of management strategy for Apple, Sharp by Hon Hai
Yukihiko Nakata
Session ID: 2A2-3
Published: August 31, 2019
Released on J-STAGE: August 30, 2019
CONFERENCE PROCEEDINGS
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Sharp reconstructed by Hon Hai. This report focuses on Terry Gou's management strategy. He accepted high risk and break into Apple. Apple has made the smartphone case a metal. Thus, he accepted many purchases of high-priced machines, 24 H operation. In case of Sharp, he won Innovation Network Corporation of Japan (INCJ) by presenting a large amount of investment and a global "growth strategy". Later, he implemented “asset assessment", then reduced the amount of investment. He took high risk, then also pursued "economic rationality". I name it as "Paradigm Braking Management". It is in the background of Sharp reconstruction.
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Up-to-date contents and future issues
Shoji Konno, Junichi Iijima, Wataru Myojin, Tsutomu Fujinami
Session ID: 2B2-1
Published: August 31, 2019
Released on J-STAGE: August 30, 2019
CONFERENCE PROCEEDINGS
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The focus topics of this session is IT-CMF(IT Capability Maturity Framework) and related assessment tools based on IT capability concept. In April 2018 the IT-CMF Study Group was established within the Management Information Society. In order to understand and disseminate the framework in Japan, we lecture on IT-CMF and related assessment, understanding principle principles behind, extract problems and tasks in domestic application, formulate and propose solutions through research group Advance. In this session, we will report the outline of IT-CMF and related assessment, current results and issues. Also, participants discuss issues, issues, possibility of applying IT-CMF, etc. in this area.
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Masamichi Mukai, Akinori Yokota, Toru Yarimizu, Satoshi Kuriyama, Akit ...
Session ID: 2E2-1
Published: August 31, 2019
Released on J-STAGE: August 30, 2019
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There is discussion or recognition that IT strategy should be aligned with the business strategy or IT strategy is part of the business strategy. However, the element which is composing of each strategy is different. Thus, “the torsion structure" problem has occurred due to insufficient adjustment between each element in the business strategy and IT strategy, especially on the occasion of the enterprise information system implementation. The purpose of this study is to suggest the framework on “the torsion structure" in order to analyze the structural factors that have been causing not only project delay or over cost, but also unsatisfactory investment purpose achievement level.
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Case study in enterprise information system implementation projects
Satoshi Kuriyama, Toru Yarimizu, Akinori Yokota, Masamichi Mukai, Akit ...
Session ID: 2E2-2
Published: August 31, 2019
Released on J-STAGE: August 30, 2019
CONFERENCE PROCEEDINGS
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There is discussion or recognition that IT strategy should be aligned with the business strategy or IT strategy is part of the business strategy. However, the element which is composing of each strategy is different. Thus, “the torsion structure" problem has occurred due to insufficient adjustment between each element in the business strategy and IT strategy, especially on the occasion of the enterprise information system implementation. This study shows the hypotheses on the success or failure factors based on the analysis of several case studies in the enterprise information system implementation project by using the framework on “the torsion structure".
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Discussion in practical approaches
Masamichi Mukai, Akitoshi Takemasa, Akinori Yokota, Toru Yarimizu, Sat ...
Session ID: 2E2-3
Published: August 31, 2019
Released on J-STAGE: August 30, 2019
CONFERENCE PROCEEDINGS
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There is discussion or recognition that IT strategy should be aligned with the business strategy or IT strategy is part of the business strategy. However, the element which is composing of each strategy is different. Thus, “the torsion structure" problem has occurred due to insufficient adjustment between each element in the business strategy and IT strategy, especially on the occasion of the enterprise information system implementation. This study discusses several practical approaches, which avoid delay, over cost, and/or unsatisfactory investment purpose achievement level on the enterprise information system implementation project, under the “the torsion structure" problem between business strategy and IT strategy.
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Eizo Takai
Session ID: 2F2-1
Published: August 31, 2019
Released on J-STAGE: August 30, 2019
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As the importance of SCM in today's business environment is widely recognized, many Japanese companies started or strengthen their SCM department. Eventually, “Talent gap" in SCM would possibly be a serious problem in Japanese industry while it has been almost unrecognized.
Aiming at the filling of that “gap", we have started an evening class named “Strategic SCM Course" at Tokyo Tech MOT in 2010, and subsequently taken over by the Japan Logistics System Association(JILS) in 2016.
In this report, I describe the outline of its educational philosophies, features of the curriculum, the profile of graduates, and the issues we have found. Some suggestions for resolving the talent gap in SCM field will be proposed through the discussion.
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Ken Yukimoto, Kenichiro Fukaya
Session ID: 2F2-2
Published: August 31, 2019
Released on J-STAGE: August 30, 2019
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Since the supply chain is a physical chain of materials and services distribution among multiple entities, it is also a chain of decision-making processes heavily depends on uncertainty in the internal and external communication. The motivation of this session is to reveal the critical management factor of the global supply chain communication.
The Supply Chain Management referential framework developed by APICS has been used globally as a "common language" for the past decades and thus regarded as a de facto standard of the global supply chain communication. Our questions are; 1) how the standard took its role in the past, and 2) how it would change in the future. This session will cover the topics related to the SCM including these two questions.
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Yudai Yamaguchi
Session ID: 2F2-3
Published: August 31, 2019
Released on J-STAGE: August 30, 2019
CONFERENCE PROCEEDINGS
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Increasing uncertainty in proportion to market globalization has made demand forecasting in SCM more difficult. For example, the exchange rate or/and natural disasters has come to affect demand in Japanese market. I suggest we need MAP against uncertainty. Many-sided demand forecasting will visualize the extent of demand fluctuation. Operations research or/and AI will be reliable second opinion in near future. Agility of SCM following the above many-sided demand forecasting, will be one of effective measures that manage uncertainty in business. And finally, reliable demand forecasting driven by data analytics will give us Plausibility that moves forward business in the uncertain environment.
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Takeshi Nakayama
Session ID: 2F2-4
Published: August 31, 2019
Released on J-STAGE: August 30, 2019
CONFERENCE PROCEEDINGS
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In SCM education in the US and Europe, is not limited to the standardization and the development of knowledge systemization. When performing practical work such as high-level decision making to realize SCM management or coordination among multiple departments, it is a reality to hesitate from the scope of the area affected and the weight of responsibility. The use of a simulation type SCM game that can be experienced in a near form is recognized as an issue.
Under this circumstance, "The Fresh Connection" developed by Inchainge can be called the de facto standard of the simulation type SCM game because of its global usage results and level setting function by business proficiency level. I tried it and got the opportunity to participate in the world tournament.
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Kazuki Yoshida
Session ID: 2H2-1
Published: August 31, 2019
Released on J-STAGE: August 30, 2019
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A method is proposed to specify business model innovation formally and validate its feasibility.
In this method, Business Model Canvas is adopted as an architecture for modeling the activities inside or between the companies. Algebraic Specification, which has been used for specifying software design originally, is used for the modeling together with a theorem prover on equational logic, CafeOBJ.
In BMC, a flow of resources i.e. human, capital, material and information, is specified, and typical business model patterns are made up as templates from the specifications.
In a business planning phase, while formulating an idea of innovation based on the combination of patterns, a formal specification of the innovation is completed using the templates, then its feasibility is validated in CafeOBJ.
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Mitsuru Ishii
Session ID: 2H2-2
Published: August 31, 2019
Released on J-STAGE: August 30, 2019
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It is well known that network externality plays an important role in IT-related businesses. Agent model based analyses have made progress to understand the effect of network externality. The simplest type of agent model, i.e. Ising model, is known to have the second-order phase transition, which affects the qualitative features of the macroscopic quantities. In the scale-free network, however, there has been no work on the phase transition phenomenon and its relation to the IT-business market. In this report, we show the results of the agent simulation under the scale-free network and the relation between the phase transition and the growth curve in the market.
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Yoshiharu Akao
Session ID: 2H2-3
Published: August 31, 2019
Released on J-STAGE: August 30, 2019
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The flow chart is convenient, only determinative how to use is done comparatively. The flow chart is effective in the visualization and efficiency to complicated grasp of business and analysis. For example the efficiency which grasps potential risk in various work and work, for managing, it's used. I put the element/structure in order and systematize in order to make a flow chart easily/certainly for this. A flow chart was expanded this time and consideration about a possibility as the new criterion was tried.
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Practice report of "Management Simulation" in LEC graduate university
Takashi Yokoi
Session ID: 2I2-1
Published: August 31, 2019
Released on J-STAGE: August 30, 2019
CONFERENCE PROCEEDINGS
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The sales data accumulated by the POS and sales management system includes many insights. On the other hand, in the past, analyzing the data stored at high speed including large amounts of various information and finding important insights has been difficult for the management himself to do. Self-Service BI "Tableau" visualizes data from various angles and cross-tabulates in parallel in the background. This has the potential that management himself is able to proactively analyze data and link it to specific actions. In this presentation, I will show the possibility of democratization of data utilization by Tableau through practice in management simulation of LEC graduate University.
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Aiko Suge, Hiroshi Takahashi
Session ID: 2J2-1
Published: August 31, 2019
Released on J-STAGE: August 30, 2019
CONFERENCE PROCEEDINGS
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While general investment behaviors on the news are comprehended through market movements, individual investor's actions are rarely observed. This research focused on stock trading on the October 31, 2014 and empirically analyzed investor behavior against the released news on that day. Records that we analyzed reflected High-Frequency Trading (HFT), so that we can target short-term investor behavior. As a result, divergence between principal and intermediary (agent) investment were determined as well as individual investment behavior.
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A classification of the “domestication" of CFS based on a large-scale user survey
Masako Nakamura
Session ID: 2J2-2
Published: August 31, 2019
Released on J-STAGE: August 30, 2019
CONFERENCE PROCEEDINGS
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The author analyzed survey data to investigate the crowdfunding-related behavior of Japanese crowdfunding system (CFS) users. Respondents with experience using CFSs as proponents and/or supporters were recruited from a large-scale online survey pool of a Japanese research company. The analysis included several major questions: 1) multiple platform use; 2) behavior of those who use CFSs as both supporters and proponents; 3) difference in the success ratio of different platform sites, proposal categories, and other factors; 4) composition of supporters; and 5) differences in the evaluation criteria by user type. The analysis examined the multifaceted characteristics of CFSs users that remained unclear from the user data of specific platform sites and transaction logs.
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Shinji Watanabe
Session ID: 2J2-3
Published: August 31, 2019
Released on J-STAGE: August 30, 2019
CONFERENCE PROCEEDINGS
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Bömer, M. & Z Vers Wiss (2018) examined the hypothesis of the cooperation between banks and Fintech companies (regulator factor, profit, increase in number of products, etc.) based on interviews with German fintechs. The purpose of this study is to analyze the partnership between Japanese Fintech companies and other companies using the framework developed by them.However, unlike their research, our analysis is performed using public data such as articles, not interview data. This study is a preliminary survey before conducting an interview survey.
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Tatsuya Oishi, Koji Okada
Session ID: 2K2-1
Published: August 31, 2019
Released on J-STAGE: August 30, 2019
CONFERENCE PROCEEDINGS
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The existence and importance of “homogeneous (copycat) behavior" among enterprises in the industry with the hard competition, has been pointed out. On the other hand, the concept of enterprise information mining that mechanically extracts useful information from time-series of (1) IR documents which include enterprise strategic words that enterprise want to actively appeal to investors and (2) financial information as results, is proposed. In this article, we propose a method, as a kind of enterprise information mining, to mechanically extract and visualize a copycats relationships as which imitating products and/or strategies among enterprises within a specific industry, using text information included in IRs documents. Moreover, we validate availability by applying it to electric manufacturing industry and automotive industry.
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Tsuneki Mukahi
Session ID: 2K2-2
Published: August 31, 2019
Released on J-STAGE: August 30, 2019
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Although it has been pointed out that Ibasho (one's psychological place) is important in the mental health of company employees, there is little research on Ibasho at the workplace. This study examines the relationship between psychological Ibasho and knowledge collecting behavior at workplace. Data were gathered from employees using internet survey and analyzed. The results showed that psychological Ibasho enhances knowledge collecting behavior.
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