The purpose of this study is to clarify the elements and processes necessary for the building of an internal venture team through a case study of supporting the return of an employee on leave. To this end, the internal observation method, which takes the practitioner-researcher's perspective, was employed as the field research method. If "imakoko(here and now)" can be shared in advance, information can be shared using digital tools without losing the sense of "imakoko," indicating the possibility of extending beyond time and space.

It is said that small and medium-sized enterprises are lagging behind in responding to DX. However, in the SMEs that I have consulted for these six years, I have been able to confirm budding cases of DX while consciously working on management transformation even in situations where there are many unachieved DX promotion indicators. Therefore, based on the suggestions from the consulted cases analysis, I designed the conditions for SMEs to take the first step of DX and studied their effectiveness

By utilizing data and digital technology and conducting management that encourages power-saving behavior based on electricity deregulation policies such as dynamic pricing and demand response, to manage both stable electricity supply and decarbonization during times of power shortage (i.e., Green Transformation: GX). In this paper, we use data sets of electricity supply and demand, weather and wholesale electricity market in the TEPCO area after April 2016, and we constructed and analyzed the impact assessment model of the wholesale electricity market on maximum electricity demand. Then, we assessed the impact of electricity deregulation policies on GX and verified its effectiveness.

Efforts to publish open data are spreading among local governments. Open data is data that can be used for both commercial and non-commercial purposes, and is also expected to be used commercially by companies. In this research, we focus on the Tokyo Metropolitan Government, which publishes examples of open data utilization. The Tokyo Metropolitan Government is aware of 29 cases of use, of which 11 are cases of use by companies. The use cases by companies are not necessarily commercial use, but it is thought that it will lead to commercial use, and the possibility of commercial use of open data can be found from this result.

In order to enable evidence-based policy making of Osaka municipal policy for promoting innovation at SMEs, previous study has showed "evidence creation" (the first process) and "evidence translation"(the second process) of the EBPM cycle which consists of three processes. The goal of this study is to propose a logic model that is the final product of theory evaluation for "evidence utilisation"(the third process) of the EBPM cycle.

The purpose of this study was to clarify the characteristics of factors influencing Job change intentions by generation. A questionnaire survey about work and usual attitudes was administered to respondents, and multivariate analysis was conducted. The results showed that those under 40 years old had the following positively influenced their job change intentions: Cognitive Crafting, Task Crafting, proactive for growth, and doing what they wanted to do in life. Those over 40 years of age had the following positively influenced their job change intentions: recognizing their job skills, using resources when they wanted to grow, and learning more about their interests. Cognitive Crafting had a negative influence on job change intentions.

In the age of AI utilization, what kind of practical skills are required for outsourced employee in their 70s or more? From 410 data, I narrowed only to outsourced employee and the analysis resulted in four constructs by factors analysis for 245 data. The Characteristics of constructs has advanced ICT skills such as AI and RPA, questioning skills, curiosity, self-directed learning, and the promotion of innovation by utilizing abundant experience. It was evident that those foundation requires management experience and data analysis skills. It has been suggested that these concepts serve as indicators for people to think about their careers.

As the importance of human capital management has been pointed out, Japanese companies are now required to disclose information on human capital in their annual securities reports and other documents. Specifically, in addition to indicators such as the ratio of female managers, companies are now required to describe their human capital initiatives. An analysis of the descriptions revealed that most companies described diversity, and a certain amount of description of reskilling was made regardless of the industry, but there were differences by industry with regard to new concepts and ways of working. Further, a more elaborate analysis is required.

This study examines whether visual variation can be used to estimate the effectiveness of video advertising in a wide range of genres. Visual variation is an index that captures dynamic changes in video (Li et al.,2019). If there is a rapid change in the image, visual variation is high. Visual variation is low when the change in the video is gradual. Visual variation and the effect of video advertisements moved similarly to the wundt curve. However, the results of ANOVA did not show significant differences. There is a need to investigate the relationship between visual variation and the effect of video advertisements by comparing multiple conditions such as the genre of advertisements.

With the increase in Internet advertising, the use of video advertising is expanding. Studies on the timing of presenting corporate/product brands in a video advertisement are lacking. Therefore, this study tested the hypothesis that the timing of corporate/product brand disclosure at the end of a video advertisement increases product awareness compared to the beginning or middle of a video advertisement, using an accessory video advertisement as the target. Results of a randomized controlled trial in an online survey environment supported the hypothesis. This study proved the importance of the timing of revealing the corporate/product brand even in video advertisements with the same content. Video advertisements should be designed based on these scientific findings.

The number of views on YouTube is directly related to advertising revenue, so it is

important to reveal the factors

that increase the number of views views.Interesting content is important, but thumbnails about the content are more

important. If the thumbnail is not attractive, the content will not be seen. In this study, we will clarify which features

of thumbnails and titles influence video viewing. Several previous studies have pointed out that it is important for

an attractive thumbnail to include a person's face and large letters in the thumbnail. Based on these points, we will

build a mult iple regression model and clarify the influencing factors. As a result, we show that it is important to

include character images and large letters in thumbnails.

This study aims to demonstrate the impact of Let's Play videos on the sales of video games and its underlying mechanisms. It addresses the research question of how viewing Let's Play videos influences the popularity of video game software. Utilizing data from 2022 regarding video game software sales and the number of views on YouTube videos featuring gameplay commentary, we conducted a multiple regression analysis using a negative binomial distribution model. The findings revealed that games with a strong narrative component tended to have a negative influence on their popularity and video view counts. Additionally, through interaction effect analysis, we uncovered a mechanism where even highly narrative games can boost their popularity when video view counts increase.

This study has the research question of how the experience of joint research with partners affects inter-organizational knowledge acquisition. The objective is to demonstrate the mechanism by which firms acquire knowledge of their partners outside of the joint research fields. Employing data from 171 observations involving 65 firms in the TSE industry classification Chemistry, which jointly field patents in 2014, a multiple regression analysis was conducted. The results reveal knowledge acquisition from partners outside the joint research fields is bolstered when the joint research outcomes hold greater value, and when the firm's size is smaller than partners. This study has a theoretical contribution to inter-organizational knowledge acquisition and a practical contribution that demonstrate the new value of inter-firm joint research.

This paper explores research trends and future research opportunities on the relationship between fear of failure and entrepreneurial intentions through a systematic literature review. The study found the relationship models which have direct or indirect effects and were statistically confirmed with GEM data, survey data from university students or other data. There are remediation factors on fear of failure: support from role models, support from family and friends, and enhancing resilience. Some articles assume that fear of failure consists of sub-constructs rather than a single construct. In the future, research on the relationship model is required. All the studies in the systematic literature review conduct quantitative research, for which further qualitative research will improve understanding of fear of failure in the processes of the entrepreneurial behaviors.

This study aimed to determine the measures that would increase the willingness of citizens to develop an entrepreneurship spirit. The objective is to demonstrate the impact of immigrant inflows on the entrepreneurial spirit of a host population. To this end, a time-series analysis was conducted on data from 126 participants in 21 countries over the six-year period from 2014 to 2019. The results suggest that the influx of immigrants and language diversity within a country can bring about policies to improve the entrepreneurship spirit and find solutions to problems with immigration, as immigrants provide multiple perspectives from within society, allowing those in the host population to sharpen their skills in taking in diverse ideas and knowledge.

Virtual reality (VR) technology is expected to be used in the social welfare field for education and training. However, such usage is currently in the introductory stage, and it has not been examined enough to understand what possibilities and issues the use has, and whether it helps improve the motivation for learning of existing social welfare workers and attracting potential workers. In this study, the application status of VR in the field of social welfare, benefits and challenges are summarised, and a questionnaire survey of 10-20s people, potential workers, on VR technology and its application in the field is conducted, and the survey results are examined.

When tourists decide places to visit, they often make decisions through word of mouth on social media and information on websites. In this study, we used the AISCEAS consumer behavior model to build a hypothetical tourism behavior model that consists of SNS, websites, and visits to tourist sites. A cross-correlation analysis of the number of Instagram posts, the number of accesses to the official website of Kawanehon-cho, and the number of visitors to tourist sites in four tourist sites in Kawanehon-cho, Haibara-gun, Shizuoka Prefecture verified the hypothetical tourism behavior model.

This study demonstrates the impact of firms' proactive behavior and region-specific characteristics on innovation creation in their respective research centers in the basement of industrial clusters, known as hotspots. We identify private-sector research hubs located in international strategic integrated special zones in Japan and perform multivariate analysis on the number of patent applications by firm. The novelty lies in that the regional empirical results limited by policy clarify the innovation mechanism within the region, thus theoretically contributing to regional innovation and industrial cluster theories.

The objective of this study is to understand how complementors' knowledge acquisition levels influence the performance of complementary goods within a platform ecosystem. The analysis utilized the Nexus Mods dataset to examine the effects of complementors' knowledge acquisition on the performance of complementary goods. The findings indicate that the 'complementors' knowledge sharing activities' demonstrate an inverted U-shaped impact on the quality of complementary goods, while positively affecting their popularity. Additionally, the 'complementors' complementary goods production experience' influences the quality and popularity of complementary goods in both positive and negative directions, respectively. These results suggest that achieving enhancements in both the quality and popularity of complementary goods requires a thoughtful consideration of the balanced interactions between these factors.

The purpose of this study is to clarify the behavioral patterns necessary for third-generation president of a family business to inherit and develop existing businesses and to develop new businesses. Therefore, the practitioner in the field became a researcher, observed his own experience using the internal observation method, which is the perspective of the practitioner=researcher, and described it as a self-ethnography. Next, the data obtained from field surveys were analyzed and discussed using the conceptual framework of effectuation theory proposed by Sarasvathy (2008). As a result, it is clear that the series of actions of president A can be explained by effectuation theory, and that president A took entrepreneurial actions to create new businesses and entered the new medical market.

In recent years, restaurants and retail stores have been actively considering and introducing various payment methods. In recent years, there has been an upward trend in the usage rate of code payments, especially among cashless payments. While the use rate of cashless payments is increasing in the Japan of an aging society, the spread of cashless payments among the elderly is not progressing. This report focuses on the use of cashless payments among the elderly. We actually surveyed the elderly about the use of cashless payments and their awareness of them, and based on the survey results, we considered the prospects for future popularization.

Conversations at the first meeting is an important element in building a relationship. In interpersonal communication situations, humor is known to relieve tension, create empathy, and deepen relationships. Furthermore, humor expression can be classified into three types: aggressive humor expression, self-deprecating humor expression, and playful humor expression. Among them, this paper focuses on self-deprecating humor expressions. We will examine the effects of self-deprecating humor expression on the amount of laughter, the amount of conversation, and the rate of conversation in first-time communication in various situations, and discuss its mechanisms and effects.

We used text mining techniques on review sites where employees can post evaluations about their own company. By sentiment analysis, we measured the working environment score from the review data. We examined how this score affects the company's performance. The result showed a positive correlation between the score of the working environment and the operating profit margin. Furthermore, by conducting morphological analysis, co-occurrence keywords, and dependency parsing, we were able to identify and visualize common words between companies.

With automation on the rise in the business world, the use of large language models (LLM) can potentially automate creative tasks, including advertisement. This leads to the need for research on automation, especially on creative tasks. Internet memes have gained popularity on social media and are frequently used by advertisers to capture attention and promote services. This study suggests that internet memes show promise in enhancing automated advertising. However, in our complex society and concerns about unpredictability and inaccuracy by LLM, it is crucial to investigate potential negative impacts on customer brand image due to automated internet meme advertisements, especially controversial advertisements and false advertising. This result will establish the strengths and weaknesses of internet meme advertising.

In this paper, we construct a new theory that combines matching theory and the Graph Model for Conflict Resolution (GMCR). Specifically, the GMCR is constructed based on a model in which three players and three teams are matched by the immediate acceptance method. The GMCR we created had three teams as decision makers (DMs), and eight states were set based on how they expressed their preferences for players. Stability analyses were conducted on the GMCR, and found that states 1 and 3 were equilibria with respect to the stability concepts of Nash, GMR, SMR, and SEQ. States 5 and 7 were equilibria for GMR and SMR. For Team 2, all states were stable with respect to all stability concepts except for Nash of state 4.

As organizational structures change from spider to starfish, the demand for servant leadership is increasing. This is predicated on two-way communication between leaders and followers. This study will chart the process by which the words and actions between the two parties influence human resource development. The results of this study bring novelty to existing leadership research in two respects: bidirectional communication and team maturity.

In hybrid work meetings, it is difficult for remote participants to join the conversation and they often feel sense of alienation. In this study, we verify whether the alienation of remote participants can be reduced by sharing images of the whole space, including their life-size figures of participants. We conducted comparison between zoom condition and tonari, a spatial sharing tool, condition. Result indicated remote participants could start talking easily in spatial sharing tool condition and it prevent the exclusion of remote participants.

There are cases that laborers receive no or little monetary reward for work, and they receive non-monetary rewards. There is a wide range of non-monetary rewards, and the importance of each depends on the person. In this research, we will examine how the motivation or the rate of work disruption and the worker's satisfaction after that work change depending on whether the non-monetary rewards are offered by the company or found by the worker himself/herself, and the timing of such rewards.

The Sunamachi Ginza shopping street in Tokyo is full of vitality. However, the aging of visitors and business owners is making it difficult to maintain the current form in terms of hardware. It is considered important to incorporate the "pride" of the shopping street into the design when passing on the shopping street into the future while preserving its inherent value, but it is not clear how to select such a design. The purpose of this study is to examine the process of selecting "pride" by focusing on the Sunamachi Ginza shopping street. Through interviews with visitors and others, we will provide insight into how to sustain the shopping street.

The intrinsic motivation of members is important for enhancing organizational performance. In this study, we call the behaviors beyond the prescribed job scope that are based on intrinsic motivation "spontaneous work behaviors," and analyze the relationship between the factors that promote these behaviors and the factors related to the work outcome. We adopted experience sampling method to quantitatively capture "spontaneous work behavior". The results showed that "spontaneous work behavior" was positively correlated with the total number of communication partners outside the organization and weakly negatively correlated with work progress.

Recently, new forms of cashless payment in public transportation have emerged, with an increasing number of enterprises introducing new payment methods using credit cards and other payments. This report compares the structure of existing prepaid transportation cards with that of one example of new cashless payment methods and examines what type of cashless payment methods is suited for public transportation.

SNS fatigue is a subjective and self-evaluated feeling of tiredness from SNS usage, and in recent years it has attracted attention as a negative influence of SNS. Users often engage in discontinuous use to escape SNS fatigue, but this is not always the best option for users who occasionally experience SNS fatigue. Stress factors for SNS fatigue can be divided into three categories: psychological, behavioral, and environmental. In particular, three psychological stressors, information overload, social overload, and system function overload, have shown large-scale correlations with SNS fatigue. This study focuses on the overload of users who sometimes feel SNS fatigue and identifies effective multiple account usage methods that can reduce SNS fatigue.

Currently, there are many vending machines in Japan. This report focuses on the fact that the pricing of vending machines differs depending on the installation location. We classify vending machine installation locations into several categories, record prices, and analyze price competition between vending machines and pricing for each category of installation locations. In addition, we will conduct interviews with vending machine installers to clarify the current condition of vending machines. In this way, we consider appropriate pricing to maximize profits and look for points to utilize in marketing vending machine installers.

In this research, we used an agent-based model (ABM) to forecast the spread of electric vehicles (EVs), one of the next-generation vehicles. We constructed two models to predict the spread of EVs: a consumer model that uses general consumers who own private cars as agents, and a corporate model that uses companies that own vehicles for business purposes as agents. Ultimately, the predictions of these models are used as one of the necessary data to predict the future demand for gasoline and diesel oil, and the results are reflected in the gasoline and light oil distribution model.

This paper proposes a methodology to promote safety in sky sports and discusses its effectiveness and future research directions. The meta-methodology (SOSF) and the Failure Factors Structuring Methodology (FFSM), which are categorized under SOSF, have already been tested for their effectiveness in improving the safety of ICT systems and will be applied to the field of Sky Sports safety. The FFSM structures the complex factors that lead to failure and promotes double-loop learning. The paper clarified the insights that promote safety in sky sports and identified directions for future data accumulation. The FFSM used in this paper has shown the potential to be deployed in other fields (human activity systems).

Although the effective sustainability of Kaizen activities is emphasized in practice, there are not enough suggestions from the research side for the management of such activities. Under these circumstances, the author's previous study analyzed two cases of long-term sustaining kaizen activities, and showed the existence of fixed Kaizen objectives in long-term activities and the possibility of falling into core rigidities.

This study focuses on the 15-year history of a cosmetics manufacturer E, which has continued its Kaizen activities while making significant changes in the content of those activities. The purpose of this study is to analyze whether dynamic capability exists in the company's Kaizen activities through an analysis of changes in Kaizen objectives.

With the ongoing transformation of business and society by digital technology, including breakthroughs in AI, there is an urgent need to study its organisational and managerial implications. Focusing on the concept of "digital cultural capital," we have studied the relationship between IT investment, digital cultural capital, and firm performance in Japanese firms. In this paper, we examine the approach to organizing the concept of digital cultural capital and applying it to management information systems research, drawing on the work of Pierre Bourdieu, who conceived the concept of "cultural capital," and the work of Ollier-Malaterre et al. who extended cultural capital to "digital cultural capital." By revisiting the concept of digital cultural capital, we aim to provide a foundation for organisational research in the digital age.

A large number of theories and methods have been developed to facilitate organizational development (OD),which could be divided into three aspects: structural,technological,and human. In Japan,OD has been introduced and deployed with a focus on the first two,and the human aspect has not been prioritized. Therefore,we tried to develop an OD methodology based on human-centered design and community of practice,which was taken in the human aspect. The methodology was applied to a company,and then in this paper,we described its intervention process and qualitative analysis. The results showed that the cycled programs of community learning and designing practice successfully developed ordinary employees into key players in OD and that these players became nurturing conduits and cultivated an organizational culture that fostered positive experiences.

This presentation shows a formulation of design abduction for two existing big corporations in the struggle for transforming so-far successful business into platforms. The point is how design abduction can be used in design management. Two cases are examined with respect to design abduction.

In this session, five presentations take place. Each presentation introduces Boje (2008)'s theory and methodology of Storytelling Organizations (SO) and based on that, discusses critically Japanese Organizational Discourse Studies (ODS) and Critical Management Studies (CMS). The first presentation is on the acceptance of ODS in Japan, including narratives. The second one is on the theoretical part of the SO. The third one is on the strategy part of the SO. The fourth one is on the organizational development part of SO. Finally, the fifth one is on the effectiveness and limitations of the theory of SO and discusses the trajectory of Boje after SO.

In recent years, the use of information technology in business has become indispensable, and project teams are becoming increasingly active in companies and other organizations to promote digital transformation(DX). The purpose of this study is to clarify the factors that influence the work motivation of project members for the success of project. We conducted an interview survey of project-experienced employees and analyzed their verbatim transcripts with the qualitative synthesis method. The results indicated that the propagation of work motivation decline among colleagues occurred in the workplace, and that self-fulfillment achievement motive is a factor that increased work motivation.

In the small- and medium-sized manufacturing industry, a problem is seen as a situation in which the initially expected effects cannot be achieved after the implementation of packaged software. The root cause is assumed to be the fact that the implementation was undertaken without any business transformation due to the lack of consensus building among the parties involved in the implementation process. To examine the root cause in detail, we extracted 35 possible concrete actions for digitalization the part of management and front-line employees, and used factor analysis (covariance structure analysis: path analysis) to clarify whether these actions are effective in forming consensus and achieving the objectives of digitalization.

In recent years, DX has been moving around the world due to the development of IT and AI. However, looking at financial institutions, regional banks and shinkin banks are showing a bias in the progress of DX. In this paper, we clarify the challenges faced by a shinkin bank in the introduction of IT, take up DX cases of Hokkoku Bank and Fukuoka Financial Group, and analyze the factors behind why they were able to carry out reforms more willingly than other organizations. As a result, we were able to find the challenges of IT and the key to promoting DX.

This study proposed a new efficiency index that introduces CO₂ emissions and a happiness index to the conventional productive efficiency and measured 47 prefectures in Japan from 2007 to 2018 using the DEA intermediate approach. Based on the measurement results, a comparative analysis of conventional and new indexes was conducted, and the prefectures were classified into three groups according to the characteristics of their efficiency values.

In this presentation, we use ID-POS data of food retail stores to create features that lead to prediction of cooking tendencies, and based on these features, we analyze the characteristics and preferences of customers in each group through clustering. In particular, we discuss the purchasing tendencies and characteristics of customers who are expected to cook for themselves and those who are expected to rarely cook for themselves.

In the food industry, it has been widely demonstrated that the appearance of food affects consumers' purchasing behavior. However, in this industry, studies on the effect of food color as topping on consumer impression are scarce. Hence, we tested the following hypothesis; Addition of color by food toppings enhances the appeal of the product. The effect was evaluated by comparing the color topping (paprika) with flavor topping (sunny-side up). The hypothesis was supported by a randomized controlled trial in an online survey environment in 300 people in their late teens to 60s. The effect of color topping was the same as that of flavor topping.

In the case of products with a Japanese image, there is a concern that foreign language descriptions aimed at enhancing fashionability will cause a mismatch in the image. These will reduce the attractiveness of the product. However, existing literature has little discussion of these negative aspects. Therefore, in this study, we conducted a randomized controlled trial to clarify the influence of English writing and cursive writing on product attractiveness, targeting tea product names. As a result, the adoption of only Japanese as the language has increased the attractiveness. Regarding cursive, we confirmed that even if the readability was impaired, the attractiveness was not affected. The results suggests that design should be decided appropriately considering negative effects such as non-conformity of product image.

In Japan, it's required to utilize local government health data, but challenges arise due to its vast scale and the complexity of creating understandable models. A study employed Bayesian networks for regional medical analysis, using U.S. open data for evaluation. While networks built with feature selection algorithms were less accurate than fully connected ones, they were better in terms of model complexity. Interestingly, the model revealed a higher proportion of high blood pressure among non-smokers, possibly due to nicotine's effects on appetite and stress. Future analysis will use KDB to understand regional health patterns.

Recently, the tasks of dietitians for lunch management require IT skills. In addition, the MEXT has established the “Mathematics, Data Science, and AI Education Program Certification System'' and is preparing for the introduction of this system. However, students often show that they are not good at creating menus or operating PCs. Therefore, a case study was conducted on the process of improving the education program by introducing IT in a dietitian training course of a junior college. A nutrition calculation software that can be easily used by students was developed on Excel and introduced. It was verified whether the students became interested in creating menus, became fond of computer operation in connection with mathematics and data science education.

Existing studies pointed out that a platform (PF) with many users has a decided competitive advantage because of the network effect. However, in recent years, there are problems that some new users behave maliciously in the PF, as the number of PF users increases. Thus, some studies analyzed the impact of user quality management on trust in the platform. But strict user controls may have a negative impact on the value of the platform because they cause users to experience more hassle. Therefore, this study attempted to clarify the impact of user quality management on platform value in the early stage and late stage of the diffusion of PF by performing a questionnaire survey and conducting structural equation modeling.