This article is an exploratory single-case study that aims to clarify the sensemaking process of business failure by a entrepreneur. The article focuses on the retelling of reflective dialogue and the update of schema to explain business failure outcomes. An analysis of the verbatim record of dialogue with the researcher revealed findings on the sensemaking process of business failure. First, the role of others motivates the entrepreneur’s critical reflection and behavior to cope with the crisis. Second, the change in differentiating the intropunitive and extrapunitive impact in addition to noticing and considering external judgment. The results indicate reflective entrepreneurial practice regarding the management of negative emotions associated with the business failure. Further, the results imply the presumption of change in the entrepreneur’s judgment criteria.

Japanese local governments are allowed to raise fund through unique system, called "hometown tax". I have conducted an empirical research of hometown tax cases to examine the factors affecting the amount of fund provided by individuals, their triggers and motivations. There are three major findings. First, the average amount of fund provided is higher by those who have some relationships or connections to local towns. Second, those who do not designate the use of proceeds provide higher amount of money in average. Third, in marketing, internet media works to those with ages from 20's through 40's, while TV, radio and word of mouth work for over those ages. Especially if the name of a fund raiser is yet small, the importance of word of mouth increases. In order to raise fund through home town tax effectively, local governments should build personal relationships to individuals widely and put emphasis on word of mouth marketing initially.