The aim of this work is to propose how delegitimization of institutional norms can bring about marketing system change – with the use of self-organisation. To do this we combine marketing systems literature with institutional theory and use examples from the Fashion Revolution organisation in its quest to change the fast fashion system. This paper adds to the existing scholarly conversation by providing a conceptual framework of how macro-social marketers, individuals, and companies can drive delegitimation of institutional norms in the marketing system. The same institutional norms perpetuating wicked problems in the marketing system, causing marketing system failure.

The Routledge Handbook of Global Sustainability Education and Thinking for the 21^st Century discusses the concept of sustainability education as a tool for institutional leadership and education program development. The Handbook focuses on how sustainable development challenges require a revised pedagogical and curricula approach for 21^st century students. This volume provides a comprehensive multi- and trans-disciplinary guide to the role of sustainability education training and development and argues that advancing sustainability education must become our number one priority in the sustainability transition.

社会の要求が高まる気候変動イノベーションは，資本ギャップという重大な課題に直面する。本稿は課題解決に向けた民間資本の役割として，ペイシェントキャピタルに注目する。ペイシェントキャピタルは，新興企業の未公開株投資において短期的なリターンを目指す従来の投資家とは異なり，長期的視点から社会課題解決に貢献する忍耐強い投資家である。本稿では事例として核融合技術を取り上げて，核融合の新興企業と投資に関するデータセットとその分析について述べる。ペイシェントキャピタルは，公共部門だけで埋められない開発サイクルの資本ギャップを埋めることにより，気候変動イノベーションを加速させる重要な役割を担う。