Vertical coordination has contributed substantially to the development of Korea's broiler industry. However the content of the contracts used is being criticized because of its subordinate characteristics and conflicts between farmers and integrator. The aim of this paper is to shed light on the broiler's production contracts used by the Korean Agricultural Cooperatives with absolute standard system as well as to clarify its economy and problems faced. Therefore, in this article these topics are discussed as follows: (1) the concept of vertical coordination & vertical integration in the livestock industry through literature review, (2) the outline & overview of broiler industry and production contracts in Korea, (3) the analysis of broiler integration structure of the company M, a subsidiary of the National Agricultural Cooperatives Federation (4) the perspective of the Agricultural Cooperative's production contracts in Korea in connection with the payment system.
In Malaysian palm oil industry, domestic firms are getting competitiveness rather than foreign companies. And then, I have a question for Japanese oils and fats industry, which does not have strong power in plantation sector, which channel do they select to procure the palm oil from Malaysia. In this thesis, I aim to examine vertical coordination system of palm oil procurement and to consider the efficient procurement channel for Japanese companies. To achieve these objectives, this thesis adopts analytical view point which focuses on the decision making process of channel selection of firms and following analytical framework. (I) Examining the motives and barriers of firms to entry some vertical level. (II) Analyzing the actual coordination activities of firms and the reason of adopting its activity. This analytical framework will be effective to study the origin of distribution structure from case study. The results are following. (1) There are motives to entry palm oil industry such as supplying cheap row materials and reducing distribution channel. Then, there are barriers such as difficulties to construct the selling route of by-products (I). (2) Because of barriers, many firms select procurement route via trading companies which enables to obtain economies of scale without entry expenditures (II). (3) Running worldwide palm business or taking over the existed companies, which enable to get distribution route of by-products, are the important factors to access palm oil industry (II).
The purposes of this study are to explain and identify which factors affect the fresh food purchasing intentions of the consumers by using the internet shopping mall. A survey of 295 South Korean internet shopping consumers was carried out in July 2011. For these matters, a TAM (Technology Acceptance Model)-TPB (Theory of Planned Behavior) integration model was used (the TAM measures the individual's new technology adoption while the TPB measures the human behavior of the consumer respectively). Results using the TAM confirm that the purchasing intentions of the consumers were significantly influenced by three external variables (Technical characteristics of the internet shopping mall, Personal characteristics of user and confidence toward the internet shopping mall). Additionally, using the TPB, Perceived behavioral control (PBC) was found significant.