In Japan, where natural disasters occurs frequently, obtaining and delivering accurate information promptly when a disaster occurs is essential to minimize damage. Information from traditional mass media contain a number of general information unrelated to disaster, so there are limitations in delivering necessary information to the resident in affected area. On the other hand, Twitter, one of the popular social media, is expected to play an important role during disaster because of its simplicity, promptness and wide propagation. However, because of its huge size of users, there are too many tweets which hinders timely extraction of relevant information. Disaster information is also useful for business travellers and tourists. They are less informed about the area and the challenge is to provide them with accurate information promptly. Our study proposes to establish a system to assist real time understanding of disaster by extracting relevant information efficiently from messages tweeted during two typhoons. First, binary classification is applied to classify and extract disaster tweets from tweets group. By using BNS method, the improvement in accuracy is confirmed. Then clustering is applied to the disaster tweets. The tweets are classified by 15 clusters generated. The result yields F measure of 0.59.
This study proposes a new viewpoint on the travel souvenir purchasing behavior of Chinese tourists in Japan. The purchase of a travel souvenir is typically a one-time purchase by a tourist during a visit to a location. To increase the sales of travel souvenirs, it is important to promote repeat purchases. Therefore, understanding which factors are related to increased intension to repeat purchasing is crucial. This study focuses on the visiting areas of Chinese tourists and compares them to Hokkaido, another popular destination for Chinese tourists. The study found that Hokkaido has succeeded in improving Chinese tourist awareness of specialty products, Chinese tourists have a strong intention to purchase on-line after returning home, and the purchase intention for seasonal agricultural products is particularly strong. I believe that our study makes a significant contribution to the literature because it suggests that the marketer in Hokkaido needs to challenge agricultural product online stores in China. Additionally, marketers in other area must promote their specialty products to improve Chinese tourist awareness of those specialty products.
The percentage of people using social network services (SNSs) exceeds 60 % in Japan; SNSs are being used by people of various age groups. Recently, the number of companies that use Facebook Pages to advertise their activities and the number of organizations that use them to disseminate information have been increasing. In tourism, disseminating local information on Facebook Pages and increasing the attractiveness of the pages are expected to lead to the promotion of regional tourism industries. In this study, the current state of the use of tourism-related Facebook Pages was examined. The engagement rate and the number of fans were used as an indicator of the attractiveness of Facebook Pages. An increase in the attractiveness of Facebook Pages was examined through emotion analysis of user comments.
English language textbooks often include the topic of travel and tourism and are the first encounter with tourism language for many English language learners. A clear understanding of the tourism language that is currently presented and taught in general English textbooks would allow better preparation for the increasing importance of tourism language in English. In the present study, an English for Specific Purposes (ESP) genre-based perspective was employed to analyze tourism language in textbooks: their rhetorical structures, called moves, as well as their linguistic features. We surveyed 42 textbooks, or course books, with different skill focuses for a range of learner proficiency levels. To code moves, reference was made to the frameworks provided in the previous tourism genre studies. The research revealed the tourism genres included in the textbooks, and the move structure and linguistic features of frequently observed tourism genres (i.e., tourism brochures and guided tours). The study found moves and linguistic features across different tourism genres and suggests relationships among genres, associated tasks, and the target learner proficiency. Based on characteristics of the tourism English that students learn through their textbooks, pedagogical implications for tourism English are also discussed.
There are many visitors in the Hokuriku District since the Hokuriku Shinkansen started operation to Kanazawa (terminal station). The number of passengers to the station has tripled compared with before the operation started. It is difficult to book main hotels in Kanazawa City (Ishikawa Prefecture) because the occupancy rate for the hotels is over 85 percent. However, the rate of visitors to the south area of Ishikawa Prefecture (Minami-Kaga) only increased by 15 %. In this study, the number of lodgers was analyzed with the aim of maintaining or increasing the rate. It is necessary to make a new policy (measure) to increase the number of visitors in the area. The object area is Kaga City. There are various tourism resources in the city, namely hot springs, Yamanaka lacquer ware and other traditional crafts. There are three main hot spring areas in the city. The area names are Yamashiro, Yamanaka and Katayamazu, which are called “San Onsen Kyo” when referring to them collectively. A measure for inbounds is absolutely necessary to revitalize the area furthermore following the Shinkansen operation. As a result, the number of lodgers from Taiwan became 67 % in the spa areas, and visitors from Korea, Hong Kong and China are also increasing. The total from the four countries became 86.5 %. The rate is different from the data of foreign visitors in Ishikawa Pref., namely the number of visitors from Europe and America is small. The data is also different from the tendency of foreign visitors in Japan. The higher ranking countries for the number of viewers of the city home page are Taiwan, Hong Kong and USA in descending order. Correct promotion-activities are effective in those countries, especially Hong Kong and USA. It is necessary to make a better balance of the departure countries.
In Japan, there are a number of problems associated with the aging population. One of these is depopulation in local communities. This problem results in low activity in the small municipalities of large city suburbs. This study focuses on how local communities in the town of Miyashiro in Saitama Prefecture could be invigorated. In Miyashiro, there are three railway stations and a zoo. However, the local communities there lack dynamism. The purpose of this study is to discern the factors required to invigorate these local communities. For this paper, a questionnaire survey was sent out to members of Miyashiro’s Chamber of Commerce and Industry and to undergraduate students. Based on the results of this questionnaire, a total of seven factors for invigorating local communities in Miyashiro were derived by a principal component analysis. In addition, useful factors for invigorating the local communities in Miyashiro are examined by hypothesis testing. Moreover, the indicators for invigorating these local communities are suggested from the results of this hypothesis testing.
Recently, local events and festivals are being increasingly used as destination marketing tools to enhance tourism. One such local event, the gakuensai (university festival) attracts visitors from both the university and its environs and as such visitors to the gakuensai should be considered as event tourists. There is however a lack of research into the gakuensai as part of the event tourism genre. Using an empirical questionnaire survey administered at a university in Chiba, this paper therefore attempts to fill this paucity in knowledge by measuring how gakuensai visitors evaluate the festival as an event, and in doing so examine any possible factors that encourage repeat visitation. Results show that attending gakuensai is a satisfying experience and moreover show that repeat visitation is related in part to festival food. The relevance of the study to other local area festivals is discussed.
HRM seems to have to consider the development and enhancement of “human resources strategy” to hire talented personnel, nurture their capabilities, and raise the motivation for constant work. In particular, in global companies, it is necessary to recognize the necessity of nurturing cosmopolitan human resources, to pay attention to acquiring and retaining excellent talent. How are Japanese companies working on it? In this article the author started with knowledge about the concept and practices of Japanese companies’ HRM. Additionally, Japanese companies that entered the Chinese market place were examined. The fierce acquisition competition of Chinese talent in China is making it difficult to cultivate the excellent Chinese talent as faced by Japanese affiliated companies, It is important for Japanese companies to make concerted efforts, this research examined the secrets of corporate success, the view of the work of the Chinese who are the basis of the response, and the of employment, as well as issues raised by the expected human resource development expressed by the author.
Omotenashi, a form of hospitality and customer service, is the hallmark of traditional inns in Japan. This paper investigates the famed service at Kagaya Inn to highlight the elements of omotenashi and the management of the related skill and knowledge. Previous studies discuss customer service delivered by an individual, but not the mentality and practices needed to attain and manage omotenashi organisationally. Through field research and interviews conducted with personnel and service managers, we illuminate the Kagaya Inn, and suggest a model for attaining and managing superior omotenashi. We show that omotenashi is the product of focused training, organisation-wide communication and feedback shared among staff and customers.