Most travelers take photographs when they encounter impressive scenes. One of the tourism areas that has recently been receiving a great amount of attention is “photogenic tourism.” Photogenic travelers find interesting travel photographs on Social Networking Services (SNS) and then decide to go traveling. They also take many photographs while traveling and post them on SNS. Photogenic travelers seem to have a desire to express themselves, confirm their identity, and become aware of new aspects of themselves through a series of photogenic behaviors. The purpose of this study was to assess to what extent university students engage in photogenic tourism. Additionally, this study aimed to verify the following hypotheses: [Hypothesis 1] Looking back at photographs taken during travel elicits a sense of identity and helps discover new aspects of oneself and [Hypothesis 2] Those who frequently look at travel photographs before traveling, take photographs during travel, and post them on SNS confirm their identity and become more aware of new aspects of themselves. The survey was conducted among 189 university students in May 2018. The results demonstrate that for about half the participants, interesting travel photographs on SNS helped them decide to travel. Photogenic tourism seems to be popular among younger generations. Hypothesis 1 and Hypothesis 2 were supported by the results of this study.
This study used “Mobile Kukan Toukei™” (mobile spatial statistics) provided by NTT DOCOMO, Inc. and DOCOMO Insight Marketing, Inc. to collect the location data of mobile phone users in order to count the number of visitors at specific tourist destinations and examine their characteristics. Mobile Kukan Toukei™ is statistical population data created by a mobile phone network. It is possible to estimate the population structure of a region by gender, age, and residence using this service of the company. First, I examined the data of the two hot springs, Wakura and Yamanaka. Then I compared the results of them. The opening of the Hokuriku Shinkansen brought more visitors to many areas in the prefecture. However, it also led to fewer visitors in some areas. Regarding Yamanaka hot springs, there was no significant difference in visits between different periods. Some visitors might have spent more than one night in Yamanaka hot springs. Although both Wakura and Yamanaka hot springs are a little far from Kanazawa, their results were contrary. A TV drama might have increased the number of tourists in Wakura.
This study focuses on staffs of convention bureaus and clarifies their know-how for attracting international conventions from a questionnaire survey. Convention bureaus play an important role to attract international conventions. A qualitative questionnaire survey highlighting issues raised in hosting international convention was conducted in February 2013 during Japan Congress and Convention Bureau (JCCB). Machine learning was conducted to clarify the experiences of those convention bureaus that had held more than one hundred international conventions in previous three years. The survey instrument was consisted of eight qualitative questions highlighting issues raised in hosting international convention. A total of twenty-seven questionnaires were collected from eight regions. The results show that the convention bureaus emphasize the importance of establishing formal meals, avoiding unreasonable demands, building large-scaled facilities, and offering environmentally-friendly alternatives.
In Japan, many local governments are currently investing more effort into promoting inbound tourism. Many studies have been conducted to examine destination image in Japan. However, few studies investigate the differences in point of view between Japanese tourists and foreign tourists toward particular tourist attractions. Depending upon the tourist’s country of origin, there are variances in preferences or impressions of such locations. In addition, tourism promoters have their own ideas about which tourist attractions they want to recommend in their cities or towns. This study investigates the differences in destination image of a particular tourist attraction held by Japanese tourists and foreign tourists using a data mining approach toward analyzing the text data from reviews posted on TripAdvisor. Moreover, the information in the official sightseeing websites was analyzed using text mining with respect to Japanese and English text data in order to compare the results of Japanese and foreign tourists’ destination images of a particular tourist attraction. It was found that different destination images arose from one tourist attraction between Japanese and English texts. In addition, there were some sightseeing events that were not in the destination images of tourists , which can consider to be a recommendation by local promoters.
This study conducts analysis and classification of consumption trends for foreigners visiting Japan using a questionnaire survey of the Japan Tourism Agency. The agency published a topic analysis of tourist consumption trends. However, the analysis only considered the consumption trends of tourists from each country. This study analyzes and visualizes the relationship between consumption trends, visiting rates to Japanese prefectures, and tourist nationalities. We use the questionnaire survey of 19 countries who visited Japan from 2015 to 2017. The questionnaire results are analyzed using self-organizing maps (SOMs). A SOM can visualize the similarity relations between tourist nationalities and questionnaire items, which is difficult to comprehend with simple or cross tabulations. This study illustrates the relationship between foreign visitors, the visiting prefectures, and the consumption trends and expects the future consumption trends.
Utilization of SNS data has become the focus on attention for considering measures for understanding travellers’ actions, interests, and concerns to promote tourism. In order to investigate the relationship between actual sightseeing locations and postings to SNS, this research conducted a survey on the degree to which there are postings to Instagram which has a growing base of users, relating to tourist spots in Kanazawa City, Ishikawa Prefecture, with the widespread use of photo-posting type SNS. Furthermore, the effects of the day of the week and the weather on posting, a correlation of the number of posts relating to each tourist spot, and the relationship between the number of posts and the number of visitors were analyzed. The main results were as follows: (1) there were 2.3 times the number of weekday posts on holidays, (2) posts relating to cultural tourism resources were not very effected by rainfall, (3) the distances between tourist spots did not affect the number of posts, and (4) the number of posts increased with the number of visitors.
Hokuriku Shinkansen was extended from Nagano to Kanazawa on Mar. 14, 2015. There are many visitors from the Tokyo area to the district and the area is crowded with visitors. The number of passengers increased to around 3 times compared with before the extension. On the other hand, the number of passengers on airplanes from Haneda (Tokyo) has been dropping sharply. There are three airports in the Hokuriku area which includes three prefectures. Those airports are Komatsu, Noto-Satoyama and Toyama Kitokito. The passengers toward Haneda from Komatsu decreased by approximately 37 % and Toyama Kitokito decreased by 54 %. However, Noto-satoyama increased by 8 %. The Shinkansen line will be extended to Tsuruga (Fukui Prefecture) via Fukui on March 2023. The number for Komatsu will decrease in addition at that time. It is necessary to verify and estimate the decreasing characteristic, and the states of the Shinkansen and the airlines should be verified as an important transportation infrastructure. As the result of this investigation, rate of airplane passengers is decreasing as the seat-load time of the Shinkansen is shorter. It is necessary to construct a countermeasure for the decreasing characteristics of the two airports, especially after the Shinkansen extension to Tsuruga.
We developed and exhibited an interactive digital installation titled “Kabuku” for multiple participants at the outdoor square of the Kanazawa 21st Century Museum of Contemporary Art to provide cultural night tourism in Kanazawa city. Kabuku can intuitively express loop music with various traditional musical instruments used in kabuki. A laser range finder is used to recognize multiple participants. Images are projected on the floor surface. Approximately 85 % of respondents had a good impression of the projected image expression of our installation, and approximately 90 % of respondents had a good impression of the sound expression. This paper demonstrated that our installation could be well represented both visually and auditorily.
Many theories for activating an organization have been proposed. For example, it is said that Internal Marketing and Learning Organizations are effective methods of revitalizing an organization. However, in order for these methods to function effectively, it is necessary for the people that constitute the organization to be activated. In order for a person to be in an active state, it is necessary to be healthy in physically and at the same time mentally. Rather, it can be said that the mental health level takes precedence over the physical health condition. In this paper, the mental healthiness of employees for hotel organizations is examined. As a case, citing a hotel in Japan, the measures that were in place and involvement of the management are shown, and the effects are examined. The research method first considered related previous research, theory about mental support, such as counseling theory, especially the theory of Person Centered Approach (PCA). Next, the concept of PCA was verified concerning introduction to the target organization by literature research, its background and process, and the degree of effectiveness. It is suggested that mental support for employees, who are regarded as personal problems in Japanese hotel organizations and not emphasized, are benefiting from revitalization of the organization.