This study explored the challenges encountered by university students involved in The Future of KYOTO AWARDduring their social contribution activities, as well as the support faculty should offer. This study extracted five elements inherent to these activities. Firstly, (1) regarding group composition, it was found that the appropriate selection of members and clear division of roles are essential. Allowing students to choose their own roles and take an active part in the process was shown to enhance their motivation to engage in the activities. Next, concerning the establishment of activity goals (2), it was suggested that in addition to the primary objective, setting secondary goals, such as enhancing one’s job-hunting record and finding a sense of
belonging, would increase motivation and add greater significance to the experience. However, some expressed negative views regarding the secondary objectives, highlighting the need for teachers to establish a positive framework to address these concerns. Regarding (3) the sense of burden related to the activities, it was revealed that physical and financial strains, interpersonal conflicts among members, and frustration with slow progress negatively affected students’ motivation. Regarding (4) lack of knowledge, it was identified that insufficient understanding of information dissemination and social etiquette hinders the progress of activities. To address these challenges, the discussion emphasized the need for practical educational programs and adequate support systems. Finally, concerning (5) responsibility and motivation, it was confirmed that when students encountered difficulties, external support and feedback enhanced their sense of responsibility and self-esteem, playing a crucial role in sustaining their motivation to continue their activities. Future challenges include the need to enhance the support system provided by teachers and external contributors, develop a multi-staff support structure, secure operational funding, and improve educational programs focused on practical skill acquisition. It is also important to provide ongoing feedback so that students can feel that they are growing and to increase the sustainability of the activities.
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