In Japan, many local people expect regional promotion to use the tourism development executed by the private company. The cooperation of a related subject is indispensable to improve the effect of development. We conduct the case study of TRM (Twin Ring Motegi) development in Motegi town, focusing on the institution that promotes the cooperation. So we take into consideration measures which were conducted by related subjects, namely local people, local enterprise, and local government, to safeguard local environment and to progress local economy. Impacts of the development are presented as structural diagram dividing into social and economic indicators on many kinds of people. They are measured by several kinds of surveys including questionnaire survey for inhabitants, investigation on the management of enterprise and so on. The measures are discussed from the viewpoint of the relation between the impacts and problems that local people recognize.
Rural tourism should be niche product. Rural tourism utilizes various regional resources. Following conditions are necessary so that rural tourism is niche product. Each farming communities must do various service. Each farming community utilizes resources in the maximum in order to produce discriminated service. If production of farming communities specialize tourism service than composite goods, the economic welfare of farming communities raises as a result of activation of exchange between farming communities and cities. And it was shown that the following possibility is high. If a price of tourism service is not so higher than a price of composite goods, the profits of inhabitants of the farming communities which production specializes in tourism service becomes higher than the profits of inhabitants of usual farming communities.