Based on the finding that in many tourism areas shops take diversification strategies, this paper analyzes the mechanisms of 'transition to museum (composite-shop with museum)' phenomenon in the formation process of tourism areas. Detailed survey on composite-shops in the slop land of ONOMICHI, elucidates the effectiveness of 'marginal profit rate principle' (shops with low marginal profit rate get high value added positions through the integration with new shop elements of high marginal profit rate) and the additional mechanisms that they overcome the disadvantage of slope by good views and the advantage location on downward path from aerial railway terminal, and attain the specialty condition necessary to museum by the assistance of key person.
In this study, tourism promotion and education concerning Misuzu Kaneko in Nagato city was analyzed and considered thorough the frame of "narrative approach" in the field of the human science applied to city planning and tourism promotion. In the beginning the measures of tourism promotion and education promoted contacts between Misuzu's poem and resident/tourist. In the recent years the measures of tourism promotion and education became 'Generative circulation' what resident/tourist/teacher who had experienced Misuzu's poem created new narrative. This 'Generative circulation' led to the possibility of another 'Generative circulation' what tourist who had experienced new narrative discovered regional appeal. From the result it is expected that Narrative became the structure that resident relating 'the region is good for living' led to tourist feeling 'the region is good for visiting'.
This article treats at a making process of a set of "the three big festivals in Tohoku (northeast district)" in Japan. Although these festivals (Aomori Nebuta Festival, Akita Kanto Festival and Sendai Tanabata Festival) are unrelated mutually, a newspaper reported an article of "the special summer festivals of Tohoku" in 1956. This report made the distribution of the use of the word of "the three big festivals in Tohoku". The tour plan that looking around three festivals was first made in 1962. The executive committees changed the festivals into the direction to suite for sightseeing. This success not only caused the immediate increase of the visitor, but also activated the cultural tourism in the area.
The phrase "Aloha Spirit" is frequently used to characterize the features of the Honolulu Marathon. Accordingly, Japanese participants express their appreciation of the "Aloha Spirit," even though its significance does not necessarily conform to the traditional notion of "aloha" shared by Hawaiians. When the Japanese return home, they share their experience of the Aloha Spirit with others, who in turn, learn about the marathon and the spirit. The touristic notion of the Aloha Spirit of the marathon is reproduced and perpetuated in this manner through tourists and the tourism industry. This study shows that tourists not only confirm the image of tourism as has been proposed by Boorstin and others but also reproduce the image of the tourism.
This study discusses a management theory and analyzes a management phenomenon in the tourism industry. According to the management study of these days, that a conventional management theory is found not to be sufficient for a domain with externalities, such as the tourism industry that externalities works typically. The analysis of a useful management phenomenon in the tourism industry is carried out by taking into consideration the effect of the externalities.