The study aimed to investigate the structure and determinants of the evaluation of travel experiences. A questionnaire was given to 587 undergraduate students. The main results were as follows, (1) Four evaluations of emotion were obtained: "positive deactivation (PD)," "positive activation (PA)," "negative deactivation (PD)," and "negative activation (NA)." Four evaluations of function were obtained: "self expansion," "strengthening of ties," "knowledge acquirement," and "health restoration." (2) Traveling with a companion enhances PA, and strengthening of ties. Traveling alone enhances ND, NA, and self expansion. (3) Urban destination and theme parks enhance PA, whereas a historic destination enhances PD and knowledge acquirement. A hot spring resort enhances PD and health restoration. On the basis of these results, tourist satisfaction was discussed.
The purpose of this study is to examine ways in which the Chinese American roots tourists reshaped and redefine the concept of who they are and where they belong through visiting China. Based on the interviews with 40 interviewees who visited China, the study revealed that, although they visited China because their imagined tie to the ancestral land, such ties were often contested by an actual encounter with China. After the visitors returned from China, they acknowledged China as their ancestral homeland but also reaffirmed where they belong is the United States.