Negative heritage has recently attracted lots of attention and aroused heated discussions. The problem is that some of the discussions are based on perspectives out of the negative heritage sites, and thus being superficial and incomplete. In order to gain more information of the attitude of the community in the negative heritage sites and get deep thinking from the perspectives of residents, this paper discusses the concept of Negative Heritage, and also interviews the residents, tourists, and staffs of tourism industry and local government based on the theory of the Social Constructionism. Results show that, the interaction between every behavior sheds the emotion and politics on the negative heritage. Moreover, the construction is deeply affecting the protection and development of negative heritage.
According to tourism researchers, "loyalty" is a critical factor in customer retention and acquisition by word of mouth and an important component of destination marketing. However, studies in this field have largely been conducted in Western countries, and not in Japan. There are several differences between the Japanese domestic tourism market and the corresponding markets in other countries. This study aims to test the QVS and relationship quality models, which have been tested in earlier studies, and to formulate a loyalty formation model adapted for Japanese conditions. The authors found a few differences between the existing models and the new model.