Selected data from 97 product tests in Monthly Consumers published between January 1981 and November 1990 were used to address the problem of rule of thumb (confusion while making dicisions) .
Then, using the method of analystic hierarchy process, I examine the way to make rational consumer decision making with the information of product-test.
Cosmetics are supposed to ”make people look beautiful”一an action that is both gentle and safe一but sometimes they are the cause of skin problems. For preventing skin problems, we have investigated (1) the actual status of consumer use, (2) the labeling of cosmetics that are being marketed, and (3) the manufacturers of cosmetics themselves. The results of our investigations
showed that 247 out of 539 consumers of cosmetics experienced skin problems. If there were labeling on the cosmetics一 such as ”possibility of skin problems”, ”beginning signs of skin trouble”,
”right way to deal with problems”, or ”how to prevent further trouble”一then skin problems could be prevented. Recognizing the liability of manufacturers for their products, we need them to improve their labeling.
We investigated problems related to ASCA's surroundings and in this paper give suggestions to addressing them by revealing ASCA working circumstances and actual conditions by questionaires and refering to the records.
There are three main areas of problems related to ASCA; valuations which are done by others and themselves, validity and speciality of qualification, and ability and consciousness of members. It is neccessary to think better of the system and the conditions of ASCA, and to raise professional consciousnss as well as consumer education to solve problems and improve conditions.
Recently, peple have become interested in "Product Liability" that is for the third time since World War II. They are addressing the question of whether "immovables" should be
included in "Product Liability". The author has been investigating the subjects of the defective housing and land turned into housing lots. From the result, it was determined that ① land and housing developed for business has rapidly increased in the business in Japan, ② it was extremely difficult to prove the defect, ③ damages extended to not only the building itself but also to the sides of the property. Consequently, it is recommended that land and housing be included in "Product Liability".
The purpose of this paper is how to teach managing consumption in high school. The questionaires were sent to 738 university and college students in November, 1990.
The results were as follows:
1. The knowlege of managing consumption of university and college students was higher than that of high school students
2. The will of university and college students to manage consumption was higher than that of high school students
3. University and college students found more difficulties in managing consumption than high school students
4. Consumer education evidently had an effect on the will of university and college students to manage consumption
5. Regarding the content of consumer education, high school, university and college students want to study the social subject rather than individual subject.
In modern Japan we cannot exist without the purchase of commodities and the acceptance of public services. We must consider the quantity and quality of commodities and public services with a view to managing our lives. Consumer education is expected to take the quantity and quality of commodities and public services into consideration.
This report has tried to embody the concept of creating an environment for better life in the public serviceeー’ home helper for the aged’ in Japan.
The purpose of this research is to clarify the relation between FIEIB and its“ labeling” In the first report, we tried to analyze the personal characters of HEIB members and their position in the enterprise Questionnaring and interview were conducted on forty five members of Japan HEIB.
The results are as follows:
1. 91%of HEIB are regular members
2. 74%are university graduates,60%of which majored in home economics.
3. Most of knowledge about HEIB was attained through the studies at the universities
4. 30%of HEIB members are qualified members of Advisory Specialist for Consumers’Affairs.
5. They are troubled with unsteady position in an enterprise liable to reshuffle.
The purpose of this research is to clarify the relation between HEIB and its ”labelling”. In this paper, we tried to analyze the answers to the questionaire which we sent out to all the members of Japan Association for HEIB and Consumer Affairs Professionals in Business on their relation to labelmaking and HEIB members.
The results are as follows:
The number of respondents: 103, percentage of recovery 26.0%
1. The type of business to which respondents belong: food 34 %, chemicals 15.5%, electrical good 13.6%. These three form 63.1% of all.
2. The sections of companies to which respondents belong: Those in charge of consumers affairs 27.2%, those in charge of merchandise development, planning 24.3%, those in charge of sales planning, sales 17.5%.
3. The sections of merchandise development and planning is most strongly involved in label-content decisions.
4. How are respondents involved in labelling? 44.7% of 103 are engaged in the planning and making of label. 27.2% only check, 24.3% have nothing to do with labeling, and 3.9% did not answer.
The aim of this research is to examine how so-called "Japanese" value-orientation influences consumer behavior. So-called "Japanese" value-orientation means a heteronomous, dependent, and conforming value-attitude which is characteristic of Japanese behavior.
The following four tendencies are examined: (1) belief in labels, (2) overestimation of appearance, (3) lack of right-consciousness, (4) other-directedness.
The aiin of this paper is to consider what tax education there should be for young people who will become future tax payers.
For that purpose we surveyed the present state and consciousness of tax education for teachers of social studies and home making education at the secondary level.
As polarization of roles between the producer and the consumer lead to various consumer issues, demand for effective consumer education increases. Accordingly, it is strongly desir-
able to develop a new teaching method in the home economics classes which cultivates pupils' consumer awareness.
Cooking practice is one of the curricula that pupils take on eagerly with greatest interest. However, it has its problems, namely, (1) realtively low class participation, (2) only one part of the whole process being covered by each pupil, (3) pupils' inexperience in the process.
In order to encourage students to take an active part in the cooking practice, I have developed a new teaching method making use of "janken" games. The method also proved to be
effective in cultivating consumer awareness among pupils.
In this report, ainls and methods of card making with “janken"games are discu%ed with concrete examples.
Most high schools forbid the students from having "arbeit" (a part-time job).
As our society structure has been changed recently, we need to teach students various problems related to having "arbeit" instead of simply forbiding it.
In this paper I will study the relationship between the structural change of society and a part time job of high school students.
The purpose of this study is to see what kind of information college/university students usually refer to when they buy food.
In this study the Rogers Measurement of Opinion Leadership Scale applied, and subjects were divided into four groups-l) male opinion leaders, 2)male non-opinion leaders, 3) female opinion leaders, and 4) female non-opinion leaders.
This study revealed the following:
1) The ratio of college/university students who refer to TV and other aids when they are to buy food is very high.
2) Opinion leaders are more and concerned with the safety of food than non-opinion leaders.
3) Male non-opinion leaders and female opinion leaders are more likely to rely on label information than female non-opinion leaders and male opinion leaders are.
We studied the influences on life-style through the dissemination of electrical home appliances with special reference to Home Automation systems (HA) .
We conducted the following surveys. The first was a questionnaire survey given to 462 women to find their attitudes toward acceptabiliy of high-tech electrical home appliances, and purchasable external services relating to housework and information technology.
First, subjects were classified into three groups; 1)those favoring high-tech goods because of their novel and up-to-date functions. 2)those rationally appreciating thieir usefulness and 3) appreciating traditional technology more than hightechnology. Second, subjects were classified by age. Those younger age were more favorable toward purchase of external services and high-tech information services.
The second survey was to study attitudes of residents in newly built condominium with HA in Yokohama. Availability of HA was not a main reason at their moving, but 77% of the subjects two years later were satisfied with HA, while hoping to improve user friendliness.There appears to be a potential need for HA in the 1990's if its user friendliness capabilities can be improved.