In the mail order industry in Japan, there is the reversionary payment method. With the introduction of the reversionary payment method, mail-order company can be expected to increase sales. This is because, the customer is that it does not meet the goods arrive in the fraud, and gives a sense of security. As the other hand, and customers to delay payment, customers who do not pay becomes a risk. In this paper, we analyze the differences in the description of the order information of customers who do not pay to pay the price, and Knowledge. Furthermore, the order information by using the knowledge, the payment potential customers, we propose a quantitative evaluation for evaluating algorithms. Then, the results of the evaluation algorithm, was verified using real data.
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