Kindergarten children (68 boys and 67 girls) were observed in a naturalistic setting, to clarify the contents and functions of social comparison activity in Japanese culture. Each social comparison statement or behavior was categorized for content (ability, possession, status, activity, or trait) and form (referencing, cognitive clarity, direct evaluative, indirect self evaluative, indirect other evaluative, similarity, competitive, or modeling). The results indicated that (1) older preschoolers, especially girls, were more engaged in a referencing form of social comparison; (2) they engaged considerably in the evaluative form of social comparisons, direct or indirect; and (3) boys engaged in comparison more with the competitive function and less with the similarity function, compared with girls. These findings were discussed in terms a Japanese cultural view of self.
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