An experiment has been designed to investigate the characteristics of the image of the various types of entertaining performance. Subjects were asked to evaluate the impression for the performance with video tape which consisted of 15 pieces of Manzai, Rakugo and Commercial film. Twenty-eight pairs of adjectives were used for the evaluation.
The results were analysed by principal component analysis and multiple regression analysis. The principal component analysis for the experimental data shows that several factors, such as intuitive-logical factor, like-dislike factor, agressive-peaceful factor, rhythmical-not rhythmical factor, veteran-fresh factor, and light-heavy factor were obtained. Cumulative coefficient of determination was 83%. The results indicates that Rakugo is logical and peaceful while Manzai is aggressive, and commercial films are intuitive.
In addition to the analysis, multiple regression formula were derived from the six factor score as independent variable and the no-comicality as the dependent variable. According to the formula, it is found that more intuitive, more like and more peaceful is more comical for Rakugo, while comicality for commercial films are relative to intuitiveness, likableness, and aggressiveness. The coefficient of determination was between 0.94 and 0.99.
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