The purpose of this paper is to clarify the applied possibility and the meaning of the ethnography to “Understanding of the
genba” in a human resource management consulting from the viewpoint of the kansei communication. As a result of consideration, the following conclusions were obtained. In“Understanding of the
genba”biased to rational recognition in a past human resource management consulting, the possibility of causing the problem in the consensus building process with the client is high. The consultant puts his body on the
genba spending fixed time to avoid it, and the experience of sharing the space of the client organization is indispensable. The obtained inclusive understanding through it, enables the emergent collaboration, and promotes the consensus building in the customizing process with the person in charge of the client organization.
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