The purpose of this study was to investigate influential factors for women who decided to participate in the women-only fitness club, Curves, with a qualitative research method. The qualitative data was collected with the semi-structured interview and analyzed based on the grounded theory approach using the concepts of self-presentation and the sport/exercise identity theory. The results indicated that there were five influential factors for interviewees to participate in Curves, such as 1) fears of men's eyes toward them in a mixed fitness club, 2) disgust for sweaty smell and body odor of men in a mixed fitness club, 3) the image incongruity between them and typical participants' of mixed fitness club, 4) the all fixed exercise program in Curves, and 5) the necessary time of the exercise program, less than 30 minutes, in Curves. The theoretical and practical implications of these findings are discussed.

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This study investigated sport excursionists' and sport tourists' revisit models by using the concept of perceived value. Petrick's (2002a) SERV-PERVAL model was employed in order to measure both sport excursionists and tourists' value perceptions. This scale contains five factors, including emotional response, behavioral price, monetary price, quality, and reputation. The findings of this study show that the direct effect of perceived quality on intention to revisit was positive and significant only for sport excursionists. For sport tourists, the global construct of perceived value has the strongest effect on intention to revisit in the expected positive direction. Especially, reputation is the most significant factor that loads primarily on the second-order dimension of perceived value. When tourism managers consider attracting visitors for their revisits, it is important to provide quality experiences specifically for sport excursionists. On the other hand, emphasizing overall perceived value and obtaining splendid destination reputation is important for sport tourists.

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