In the near future, with advancements in the multimedia age, it is expected that an information-originating type of university campus will regularly broadcast its own televised programs, for instance 30 minutes every day. The objective of this paper was to devise a guideline for organizing 30 minute televised programs. The duration and programming organization of the NHK televised news program "Good Morning Japan" (Ohayo Nippon), was analyzed for 14 days for this purpose. The first 90 minutes of the 133 minute program is divided into three section of equal length. Analysis of each section showed the following findings in both structuring of duration distribution and programming organization. 1) Almost all newscast items were completed within two minutes and ten seconds. 2) The first newscast items (important newscasts) tended to be two-part separated broadcasts, the first part being a survey of relatively short length and the second being the main body with a longer time length shown later. 3) Newscast items were divided into two categories : regular and non-regular type programming. 4) Average total number and average total time of items were 29 and 71 seconds for non-regular programming, and 34 and 95 seconds for regular programming, respectively. 5) Both groups of regular and non-regular programming were alternately broadcast. Programming organization of both duration and the order of broadcasted items were greatly dependent upon the pattern of daily morning lives of televiewers. 6) Comparison of the duration of newscast items in the three sections showed that the 6 : 30-7 : 00 a. m. one had two typical trends : (1) relatively fewer items or relatively longer time lengths, and (2) relatively more weight for regular, as opposed to non-regular, programming. 7) An "advant", or brief overview of the TV program, is placed at the start of every thirty minute section. Average duration of the advant was two minutes and eight seconds in the 6 : 00- 6 : 30 section, two minutes and forty-eight seconds in the 6 : 30-7 : 00 section, and one minute and forty seconds in the 7 : 00-7 : 30 section.
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