Although the “Action Socialization Experience” (ASE) has been used as a team building training program in sports teams, few studies have explored its significance for elite teams from the coaches’ perspective. This study conducted semi-structured interviews with four football coaches who had implemented ASE as a team building program in professional or national teams, aiming to analyze how their intention to adopt ASE developed and how they made sense of the experience.
Using the Modified Grounded Theory Approach (M-GTA), the analysis revealed that the coaches’ intentions were shaped by their own foundational experiences and awareness of team challenges, their expectations for promoting communication between teammates and personal growth through ASE, and their recognition that changes in team atmosphere and individual development contributed to competitive performance.
Importantly, from the perspective of top-level coaches, ASE was valued as an experiential activity that involved physical and psychological challenges in an extraordinary environment outside the routine of competitive sports. ASE was found to foster receptive interpersonal relationships that encouraged open expression of opinions and a willingness to engage in challenges—an especially meaningful outcomes in elite sports teams, where expressing upward influence can be particularly difficult. Participation in ASE, which consists of non-routine activities unrelated to athletic performance, allowed athletes to temporarily detach from the rigid hierarchies typical of elite sports and to develop more egalitarian forms of interaction. The extraordinary and unfamiliar nature of these experiences was seen to promote enhanced communication, the development of receptive relational dynamics, and the expression of individual identity. Taking together, these outcomes have the potential to strengthen team cohesion and, ultimately, contribute to improved athletic performance.
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