As a business related to pharmaceutical information, the Organization for Pharmaceutical Safety and Research (a Japanese semigovernmental organization authorized by the Minister of Health and Welfare) provides two major services. One is a pharmaceutical consultation service for telephone inquiries (answered by pharmacists) from ordinary consumers about pharmaceutical safety and efficacy, and the other is an on-line retrieval service for pharmaceutical information on package inserts, adverse reactions, safety, recalls, and new drug approvals. We feel that information receivers such as consumers and patients seek the assurance of safety through these services. From among the wide variety of information available on pharmaceuticals, they seek the reliable information they need through an assurance of accuracy. The most important aspect of providing this information is a relationship of mutual trust between providers and receivers. The providers should supply high-quality information corresponding to consumer needs that is both reliable and useful.
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