After the Kumamoto earthquake, the government implemented a temporary subsidy system “Fukkouwari” for tourists to reduce damage by harmful rumors. It has been reported that many travelers used it, but the effect of “Fukkouwari” is not evaluated quantitatively. Hence, this study analyzed the impact of restoration measures “Fukkouwari” to recovery process of tourism industry using “Travel and Staying Statistics” in each prefecture of Kyushu region.
As a result, Kumamoto prefecture showed less increase in tourists than Oita prefecture, although Kumamoto and Oita prefectures had the same subsidy rate. Effect of subsidy system to the recovery process had been seemingly affected by the damage of sightseeing resources, accommodation facilities, road networks, etc. In addition, the areas other than Kumamoto and Oita prefectures did not have enough effect to significantly alter the recovery trend. The results of analysis provided useful information to improve design of subsidy system such as budget scale, target district, discount rate, and discount period.
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