As there have been rapid changes, not only in diet and food, but also in social infrastructure in the last 20 years in Japan, it should be expected that Japanese attitudes towards food items have also changed. In order to effectively improve both education and health programs, it is essential to make clear what opinions have/have not changed. For this reason, the authors carried out a nationwide survey on the images towards breads, salad, tempura, grilled fish and other food times of about 21, 200 students of 64 junior high schools in 1988 and 1989. The questionnaire consisted of pair comparisons, i.e. modern vs. old-fashioned, cheap vs. expensive, daily vs. occasional, like vs. dislike, commercially-produced vs. made at home, easy to cook vs. hard to cook and domestic vs. exotic. A rating scale with 7 stages was used. One of the authors, H. Toyokawa, Previously administered the same survey to students of five junior high schools in 1967. As two of these junior high schools are included in the current survey, the authors attempted to clarify substantial changes in images and attitudes towards food items. The two above-mentioned public junior high schools had total student populations of 672 boys and 631 girls in 1967, and 430 boys and 432 girls in 1988. The results were as follow: 1) In both schools, students' images of 4 food items-bread, salad, tempura, and grilled fish- changed during the two decades. 2) The differences which had been found between the schools in attitudes towards these 4 food items in 1967 had greatly diminished by 1988. This diminishing was the most significant in attitudes towards grilled fish. Changes in the socioeconomic characteristics of each school's area was seen to be an associated factor. 3) Nevertheless, the two matched-pair categories?gdaily vs. eventual?hand?glike vs. dislike?hshowed little change for every food item during the twenty years. 4) It is suspected that food images among junior high school students are affected not only by the dietary situation in their homes but by both mass-communication and practical experiences as well, including school lunches, and the distribution system, etc.
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