This study analyzes bestsellers listed in Shuppan shihyo nenpo (Annual publication indices) by genre and publisher and examined trends in bestsellers that are “telesellers” (books written by TV celebrities and books on whichi TV programs are baced). The 1,247 bestsellers published from 1946 to 2010 were the subject of the study.
A genre-specific analysis baced on the Nippon Decimal Classification revealed that titles in followed by the Social Sciences and Philosophy categories. In terms of bestseller publishers, Kodansha ranked first (114 titles or 9.1%), with Kobunsha and Shinchosha following. Telesellers made up 18.7% of all bestsellers (234 titles), and thir share is on the rise.
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