In Japan, use of filtering is specified in the Act on Development of an Environment that Provides Safe and Secure Internet Use for Young People, as a measure to counter some of the risks for young people when using the Internet. However, dissemination of filtering is not progressing. Under the law, filtering is regulated on the basis of a default opt-out system. Although the behavioral economics opt-out system has been discussed as an effective policy instrument, in Japan, it is not fully functional. In this paper, consider the problems with current filtering dissemination policies and attempt a theoretical analysis of the default rule. Based on the results of the analysis showed the following as measures that can be taken to improve the situation regarding the default rule 1) awareness raising of parents and 2) the effectiveness of the “Smart Default”, as a strategy to improve the default rule.
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