Intangible assets play an increasingly more important role in value creation and establishment of competitive advantage than tangible ones. They consist of both solutions of customers' problem and values to which they give special weight. There are lots of researches about how to extract solution from behaviors of customers, but in contrast few analyses on employees' activities. Therefore this paper deals with how to bring out their experience from their daily occurrences or activities as a source of new and innovative solutions. We argue that among a few devices of elicitation most powerful one is intrablog, which helps employees extract experiences by themselves and automatically.
In encouraging the spread of broadbandization, various digital contents are created and circulated on the Web. In this paper, through the analysis of the concept of affiliate and CGM(Consumer Generated Media), define users independently made messages and movies as digital contents. By digital contents being created and circulated on the Web, they make an impact on other users and website audience. To conclude, the situation starts the creation of new values based on these digital contents.
Recent advancement of brand management research is largely owed to the concepts of brand equity and brand identity by D. Aaker. This paper integrates these two concepts and proposes a model for brand strategy analysis. The crux of the proposed model is the use of BPS(Brand Personality Scale). We adopt AHP to quantify EPS so as to enable quantitative analysis. We will conduct the empirical analysis and show the effectiveness of the model.
At first, this essay is written about the concept and structure of the context branding based on the mutual relation. And then, four types of context branding based on mutual relation, specifically about shared experience, common vision, membership trivial, concerned common are described in turn.
Flip-flops have been the universal summer footwear for years-cheap and utilitarian, if not particularly fashionable, havaianas, colorful flip-flops from Brazil, are selling out at high-end boutiques and cropping up in style magazines ; they were recently seen on the Paris catwalk of designer Jean-Paul Gaultier. havaianas are sold for just $3 in Brazil, the shoes are fetching from $12 to $20,000 in the U.S. This paper makes clear that what kinds of Strategies for De-commoditization havaianas takes.
It is achieved in Personalization by collecting, accumulating, analyzing, and modeling with large amount of personal information. As a result, the area between enterprises and individuals invaded each other, and the reciprocity relation arose with the privacy problem. However, the problem of causing it there cannot be solved with the frame of present protection of personal information, that's based on the fair principle between persons and enterprises. It is necessary to do the governance by the principle of the social equity, that's based on the openness principle. The enterprise should take in independent advisers who have special knowledges, based on the social responsibility. It is that the enterprise brings the change to own organizational boundaries.
Consumers actively purchase impulse goods and shopping goods using the Internet, but for specialty goods, they primarily use the Internet at the level of information search. In particular, consumers frequently hesitate to purchase specialty goods which require an extended decision-making process with a high level of buying intent and pre-thought, and tend to make the final purchase at a store. Sometimes, consumers experience cognitive dissonance and feel discomfort after purchasing. This paper asserts that it is possible to use information and communication technology (ICT) to aid the purchasing decisions of consumers, by decreasing or eliminating the hesitation and cognitive dissonance experienced by consumers in the process of making a purchasing decision.
The Internal Control over Financial Reporting is the process built in order to assure the assertion of the management about financial statements. On the other hand, in an IT Control over Financial Reporting, the reliability of a program and data is secured, it is required to prevent a falsification of a program and data, and the control objective corresponds to the integrity in the requirements for an Information Security. If the requirements for IT control for reliability of financial reporting are seen from a viewpoint of the integrity of data, it is classifiable into the subject of implementation and operation of the control function to an application system, and the subject of the access control function in IT infrastructure. In this paper, from a viewpoint of securing the integrity of data, I arranged the requirements for an IT Control over Financial Reporting, and tried systematization. I would like to study deeply the requirements for an IT Control over Financial Reporting from now on in the viewpoint of the relevance between the items demanded with the three-layer structure of IT control called IT Enterprise-Level Control, IT General Control, and IT Application Control, and the measure against an Information Security.
A Load matching system is to mediate the supply-demand of truck and loads in the internet. A success of this system depends on quality of load matching data which is circulated on the system. It is load matching network associations that provides the use rules and context of load matching data. Trough a case of truck cooperative associations, we confirmed that the association holds human networks and members share use context and meta-information on the network, to assurance information quality.
It is necessary to be admitted as a corporate citizen to acquire the competitive advantage and to continue. The corporate governance that values the accountability to stoke holder of the consumer and the local populace, etc. is necessary to be admitted as a corporate citizen. ERM and BPM are necessary to accomplish the accountability as a corporate citizen. The information quality control is necessary for ERM, the accountability, and BPM. Moreover, internal management is necessary for the corporate governance. The information quality control is necessary for internal management. In this thesis, the corporate governance and the information quality control are considered through internal management.