In these days, NOZAWA-SPA vil. is famous not only as a skiing ground but also a syntheticr esort. And this resort is successful in managing and activating the village. The purposes of this study were as follows:1)To desclibe the history and transitional process of management body of NOZAWA-SPA resort from the view point of endogenous development. 2)To find out factors which activate a region with managing a resort. First of all, in this study we applied endogenous development theory to resort and made up the ideal model of clarify resort. Second, we tried to make clear the present circumstance around the NOZAWA-SPA resort, focussing on the history of this village, management condition of the resort, and relationship between community and the resort. At last from the results mentioned above, four factors which led NOZAWA-SPA resort into success were found. They were as follows:1)Inhabitants of the area must demand for the resor and there must be independence of them. 2)To make up the endogenous resort, inhabitants of the area must have the initiative. 3)The resort manager(management body) maintains public spirit and efficiency of management. 4)The resort manager(management body) has to use materials and human resourses of the region efficiently.

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The prupose of this study was to clarify some elements of managerial behaviors in competitive swimming in the "Environmental Management" domains. We investigated what factors of coaching skills attach the most importance, and if they are putting their ideas into practice. The subjects of research are registered and approved by coaches of Japan Swimming Association in 1992. The method of research was done by questionnaires and they were sent and returned by mail. The number of effective answers were 425. According to the analysis of this empirical data, we found six principal factors; infomation, responsibility, human network, resources, planning and recruit in the "Environmental Management". From the results, principal factors indicating effectiveness of behaviors are found for "human network", "resources" and "planning". The results also suggest that the above factors are very important for the higher class of coaches.

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The purposes of this study are threefold: 1) To analyze the needs and wants of the sport consumer through the data from the questionnaire, 2) To clarify the all factors affecting the sport consumer's behavior, 3) To discuss the strategies of the sport marketing in private sector. The main results are as follows : 1) There were some benefit factors which were needed to sport consumer; promotion, program, instructor, service exetentions and facility hard-ware, 2) There were relations between the characteristics of the sport consumer's behavior and the demografic factors, 3) Benefits expected to the sport consumer wewe different in each of sport facilities in private sector.

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