本研究の目的は、顧客満足に及ぼすサービス品質を測定し、効果的な顧客満足を生み出すフィットネスクラブのサービスとその品質改善に必要な基礎資料を得ることにある。本研究では韓国ソウル市内にある2カ所のフィットネスクラブ会員、468名を対象とし、45項目(9因子-各5項目)のサービス品質の測定項目と、10項目(2因子-各5項目)の顧客満足の測定項目からなる調査を行った。調査期間は2001年1月初旬である。本研究の結果は以下のようである。顧客満足に及ぼすサービス品質を分析した結果、その要因には(1)プログラム(β=.137)、(2)スタッフとの人間関係(β=.177)、(3)施設環境への親和感(β=.202)、(4)認知されたサービス品質(β=.713)などであった。中でも知覚されたサービス品質は、顧客満足に大きな影響を持つ因子であることが見いだされた。顧客満足に影響を及ぼすサービス品質要因を各要因別で検討した結果、サービス風土(β=.189)、サービス品質への信頼(β=.648)、プログラム(β=.642)、スタッフとの人間関係(β=.033)、スタッフの指導職務(β=.033)、施設環境への親和感(β=.73)の、他の会員との交流(β=.508)、サービス改善(β=.713)、知覚されたサービス品質(β=.799)など全要因が顧客満足に影響を及ぼしていること、また先の結果と同様に知覚されたサービス品質が最も強い影響を及ぼしていることがわかった

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In this study, the author intended to clarify some insights on the consumption behavior against the sports facilities. The self-created questionnaire, the Consumer Behavior for the People at the stadium, were used as survey tool.303 people who used the Taipei City Stadium(T.C.S) and 324 people who used the Kaoshung City Stadium(K.C.S) were polled from August 27, 1997. The survey results showed as the following: First, the motivation for the people to use to the T C S was mostly for body building, whereas that for those to the K・C・S was mostly for recreation. Each time more people in the T.C.S used the time period from 4p. m. to 6p. m. than those in the K.C.S. In addition, more people spent at least two hours in the T.C.S. than those in the K.C.S. Most of the people who went to the K.C.S. preferred the the sporting events of jogging and playing basketball; whereas most of the people who used the T・C・S preferred the sporting events of jogging and playing tennis. The people who went to K・C・S believed that the transportation system to the K・C・S was more convenient than that to T.C.S.. As regards the three kinds of consumer behaviors including using to the stadium twice a week, getting the stadium information from television and consuming approximately between 3000 to 4000 NT$ per month and no difference between these two stadiums. Second, the life style of the people who went to the T・C・S emphasized family-orientation and self-fulfillment; the lifestyles of the people who used to the K.C.S. emphasized family-orientation, self-indulgence, and self-fulfillment. Third, the satisfaction with the stadium facilities for the people who used to the T.C.S. was higher than that for those to the K.C.S.. The people who used to the T.C.S. were most satisfied with the facilities for track and field, then the tennis court, and the playground but most dissatisfied with the facilities for gymnasium. The people who used to the K.C.S. were most satisfied with the facilities for track and field, playground, but most dissatisfied with the facilities for swimming pool.

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The athletic club has two functions which are the school education and the grounding of the coaching. But, there are many criticisms to the function of the grounding of the coaching. In the other hand, there are many reports which explain that the athletic intention has many educational effect. The cause of the argument is the opposing opinions of the two functions. But, the characteristic effects of the athletic club will be made by the fusing of the two functions. For that purpose, the common management goal for the two functions must be clear. So, the author paid attention to the Ikiur-Chikara which is in Japanese. It is the new educational goal that was presented by the Central Council of Education in Japan. And, it is grasped as the disposition of the autonomous behavior. For example, it is the ability of the self-learning or the self-considering. Further, it is considered that the Ikiru-Chikara should be the goal in all of the school education. Of course, it is considered that the Ikiru-Chikara is a goal in the athletic club as the school education. On the other hand, if the IkirwChikara effects the sport performance for the junior athletes, it can grasp that it is the common management goal for the coaching and the school education. Thereupon, this study aimed to explain the relations between the Ikiru-Chikara and the sport performance. I carried the questionnaires to the university students in this study. It is made recollected them the situation of the high school term. As the result, it was obvious that the influential relation between the Ikiry-Chikara and the sport performance when they were high school students. And, the high performers had the Ikiru-Chikara and than the low performers. Accordingly, it is considered that it is necessary to educate the IkirwChikara for improvement of the sport performance. So, I can suggest that the education of the Ikiru-Chikara is the common management goal for coaching and school education.

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The purpose of this study was to analyze TV sport programs televised in 1998. The relevant data had covered the TV program columns in the Asahi Newspaper televised from January 01 through December 31, 1998. Study had been conducted on the ten stations. (NHK General, NHK Education, NTV, TBS, Fuji TV, TV Asahi, TV Tokyo, NHK Satellite 1, NHK Satellite 2 and WOWOW.) Twe1ve month telecast hours had been combined into a total classified by sport events. Analysis had also been made on sport programs in the Weekend and Golden time. Weekend means Saturday and Sunday. Golden time means from seven through ten o'clock in the evening. The Following results were obtained, 1. Total telecast hours of TV sports program in 1998 were 601, 516 minutes. The Satellite telecast, among them, were 301, 600 minutes, occupying 50.1% of total telecast hours. The kinds of sport events telecast in 1998 was seventy-eight. An event occupying the longest hours of telecast was baseball taking 99,511 minutes. Soccer held the second slot having 95,142 minutes. Golf was the third position with 62,141 minutes. Sumo was the fourth with 44,703 minutes and Olympic winter games NAGANO was the fifth with 31,842 minutes respectively. 2. Total telecast hours of TV sport program on weekend were 292,869 minutes. The Satellite telecast, among them, were 120,022 minutes, occupying 41.0% of total telecast hours. The kinds of sport events telecast on weekend was seventy. An event occupying the longest hours of telecast was Soccer taking 43,135 minutes. Golf held the second slot having 40,835 minutes. Baseball was the third position 34,767 minutes. Motor sports was the fourth with 20,998 minutes and Sumo was the fifth with 15,707 minutes respectively. 3. Total telecast hours of TV sport programs in golden hours were 108,798 minutes. The Satellite telecast among them, were 68,674 minutes, occupying 63.1% of the total telecast hours. The kinds of sport events telecast in golden hours was forty. An event occupying the longest hours of telecast was baseball taking 33,530 minutes, Soccer held the second slot having 19,028 minutes. Olympic winter games NAGANO was the third position with 6,828 minutes. Sports variety was the fourth with 6,307 minutes and Basketball was the fifth with 6,220 minutes respectively.

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Since 1995, aiming to fulfill various regional sports "needs", the Japanese Ministry of Education, Culture, Sports, Science, and Technology has sponsored a Synthetic Community Based Sports Club Establish Project. At the end of 2000, 34 areas across the nation received certification for the establishment of Synthetic Community Based Sports Clubs. Not limited to the creation of new clubs, the Project serves to facilitate the organizational encounter of local sports clubs and sports promotional organization, since whenever they are brought together conflicts are bound to occur. There are certain types of conflicts characteristic of the Synthetic Community Sports Club Establish Project. It is vital in examining the future of the promotion of community sports to clarify means of neutralizing these conflicts. The purpose of this study is to classify these organization conificts by performing case studies of clubs being formed under the Project. Using the a model consisting of instances of assertion and cooperative attitudes, each case was plotted according to the five typical categories as follows; (1) unrelated ; no relationship formed, (2) avoiding; to avoid one's own or companion's benefits from becoming public, (3) accommodating with no assertion of group interest and give up the benefits, (4) compromising; creating win-win situations arising out of recognition of problems and (5) collaborating understanding the strengths and weakness of each organization, and seeking the organizational benefit together. Conflict, unless improperly handled, was found to be not necessarily unproductive and non- constructive, as it gives birth to the possibility of good ideas as well as making organizations more creative. Thus it is important to be flexible in managing organizations so that conflicts can be dealt with constructively. Therefore, we need to seek proper conffict management strategies for each category.

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