In order to clarify the user's needs for the gathered leather seats, image for the gathered leather seats and personal preference difference of the user were investigated. At first, color photographs of the gathered leather seats were evaluated using ranking method. Obtained data was analyzed using method of dual scaling. It was suggested that the evaluation of a gathered leather seat was affected by a feeling of (1) color, (2) form, and (3) pattern of gathers. Next, 20 gathered seats were evaluated using 15 rating scales in semantic differential. Using factor analysis, following factors were extracted ; boldness, regularity, softness, elegance and tension and so on. It was clear that the number and length of gather affect "boldness" "regularity" . By cluster analysis, subjects were classified into two categories ; (a) those attach great importance to the softness of the seat, and prefer that with many gathers, (b) those make much of the tension of the seat, and prefer that with a few gathers.
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