The paper presents analytical basis for establishing a national artisan craft promotion centre with a tourism component. The paper introduces the experiences accumulated in Mishima, Fukushima Prefecture and Asuke, Aichi, Prefecture in Japan, then the actual pre-investment study carried out in Ninh Binh, Viet Nam as well as the advisory service project for preparation of the opening of the Village. It makes an investigation into the economic viability, social impact, and possible technical cooperation areas for a traditional craft village. The village acts as a technical and managerial service provider as well as contributing to the regional development through tourism. In the end, the paper identifies the critical areas, which helps developing countries advance the idea of a Traditional Craft Village to the implementation stages.
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