デザイン学研究
Online ISSN : 2186-5221
Print ISSN : 0910-8173
ISSN-L : 0910-8173
62 巻, 1 号
選択された号の論文の11件中1~11を表示しています
  • A Survey of Japanese Industrial Designers During the Early Activities of Ecodesign
    Edilson Shindi UEDA
    2015 年 62 巻 1 号 p. 1_1-1_10
    発行日: 2015/05/31
    公開日: 2015/10/25
    ジャーナル フリー
    This research reviews the aptitudes of Japanese industrial designers during the early activities of ecodesign. First, an overview of the major events that occurred in the end of the nineties and were related to industrial design and ecodesign are reviewed. The principle of ecodesign and the activities of industrial designers in relation to environmental concerns are then described. A set of questionnaires formulated based on this information was distributed to industrial designers employed in medium- and large-sized Japanese companies. The results showed that, at the personal level, operational and strategic designers involved (or not) with ecodesign activities demonstrated proactive attitudes in their attempts to identify solutions to current environmental issues. However, as they were employees working in corporate design departments, they tended to be reactive. The typical industrial designer involved with active product development was employed by a company in which a department, or a special group of employees, was responsible for adherence to the environmental policy. Greater participation in ecodesign by industrial designers involved with passive, rather than active, products was noted.
  • A Survey of Japanese Industrial Designers' Attitudes in the Concept of Innovative Ecodesign
    Edilson Shindi UEDA
    2015 年 62 巻 1 号 p. 1_11-1_20
    発行日: 2015/05/31
    公開日: 2015/10/25
    ジャーナル フリー
    The study reviews the attitudes of Japanese industrial designers who are working towards a particular approach to eco-innovation. In this paper, we first provide an overview of the existing major studies related to eco-innovation concepts. We then move on to describe the principles of eco-innovation concepts and look at how ecodesign can be implemented into the process of environmental product development. To answer this question, a questionnaire was formulated and distributed to industrial designers employed in small-/medium- and large-sized Japanese companies. The results from the questionnaire show that, from the industrial designers' perspective, the main driver for eco-innovation is a company's focus on the technological approach (including innovative products and processes that reduce environmental impacts). This approach did not result in a radical design concept or a new design concept-development; its implementation was characterized by a short-term strategy. We also learned the following: the majority of these companies have not implemented training and education in ecodesign for either strategic and operational industrial designers; industrial designers do not consider the Environmental Management System (EMS) to be an important topic, and industrial designers did not show a strong interest at any strategic level in their responses. However, the industrial designers were optimistic about the relationship between the local community and the environmental activities conducted by the companies, with half of them affirming that their companies have promoted environmental activities within their local community.
  • Application of Brand Personality Scale in Case Studies of Electronic Companies (II)
    Algirdas PASKEVICIUS, Makoto WATANABE, Kenta ONO
    2015 年 62 巻 1 号 p. 1_21-1_28
    発行日: 2015/05/31
    公開日: 2015/10/25
    ジャーナル フリー
    This paper presents the second phase of research on how respondents perceived brand, old logo, new logo and product personalities. In the beginning, the literature review about the development and applications of Brand Personality Scale (BPS) was presented. The interest was to show how BPS was applied in different cultures and situations. The purpose of research was to find out which personality factors from BPS have the most significant difference in perception of brand, old logo, new logo and product personalities in case studies of seven electronic companies. The paired samples t-tests were conducted between every company's own brand, old logo, new logo and product to determine whether two means were different from each other. Furthermore, the three cross-case analyses were performed to compare different personality pairs of the same company with each other to find out where both samples are significantly different. Finally, four personality factors from BPS with the highest score were selected for the final conclusion.
  • Chih-Jen LEE, Deng-Chuan CAI, Tung-Jung SUNG
    2015 年 62 巻 1 号 p. 1_29-1_38
    発行日: 2015/05/31
    公開日: 2015/10/25
    ジャーナル フリー
    Theme restaurant atmosphere shaped by servicescape can enhance consumers' perceived quality, create a unique experience identification, and produce market segmentation and differentiation. However, a majority of theme restaurant owners currently continue to believe that a necessary dependent relationship exists between dazzling spatial decorations and improvements of business objectives. Although they have invested numerous funds for restructuring and redecorating, some owners can achieve goals of accruing profits whereas others are unable to survive. The reasons behind these varying outcomes must be investigated in a systematic manner. Furthermore, previous studies have viewed the relationship between servicescape and consumers' perceived quality as a linear one, and have seldom made efforts to distinguish the characteristic variations between attributes. This study employed the Kano model to examine the different perceived quality evaluations of consumers regarding the attributes of theme restaurant servicescape. The concrete results can effectively provide importance rankings for trade-offs. When encountering competitive situations and limited resources, more important attributes or characteristics can be implemented more rapidly to enhance consumers' perceived quality. The results of this study can also provide references for orientation and development in future spatial planning.
  • -The Conception Pyramid Method
    Tsai-Lin Yang, Ming-Chyuan Ho, Ding-Bang Luh, Ottavia
    2015 年 62 巻 1 号 p. 1_39-1_48
    発行日: 2015/05/31
    公開日: 2015/10/25
    ジャーナル フリー
    The Conception Pyramid Method (CPM) is an illustrative method for the form development of cultural products that explicitly displays designers' idea generation and emotional process in a rational system for better productivity in concept generation. This paper is a follow up study to further verify the viability of CPM. Using CPM, three series (or 20 sets) of artwork were created and displayed in an open exhibition. The amount of time needed to develop the forms of the three series significantly reduces as the method develops over timed. The audiences were invited to pair the artwork with the characters in the cultural texts that inspired them. Based on 1010 effective samples, the statistics showed that the percentage of correct answers increases in the latter work and that the method is able to communicate the spiritual content and transfer the content into comprehensible forms. As a result, the efficiency, effectiveness, and transferability of CPM were verified.
  • Reviews of the Product-related Role of Industrial Design in Radical Innovations
    Na XIONG, Algirdas PASKEVICIUS, Kenta ONO, Makoto WATANABE
    2015 年 62 巻 1 号 p. 1_49-1_58
    発行日: 2015/05/31
    公開日: 2015/10/25
    ジャーナル フリー
    Radical innovation, which focuses on the creation of new product or service that are often non-existent, plays a greater role in market leadership than incremental innovation. Design has been recognized as an important contributor to innovation process and commercial success. However, the role of design in radical innovation remains largely unexplored. This paper focuses on product-related role, theoretically reviews multi-disciplinary papers and books with respect to radical innovation and related fields. On the premise of a finding that new product meaning is one of the key factors in the success of radical innovation, we find that design contributes to the creation of new product meaning by the effort on product language (i.e., create new aesthetic standard) and usability (i.e., create new experience). Moreover, we argue that design plays more significant role in technology-driven product than market-driven product in the creation of new product meaning. Finally, future trend of designing for new product meaning is suggested, and follow-up study questions are specifically proposed.
  • from the 1920s to the 1950s
    Shinsuke OMOYA
    2015 年 62 巻 1 号 p. 1_59-1_68
    発行日: 2015/05/31
    公開日: 2015/10/25
    ジャーナル フリー
    In 1950s America, there were numerous small electric cooking appliances available in the marketplace. They were developed not necessarily for use in the kitchen, but for use directly on the dining table. This paper looks at the evolution, i.e., development and design changes of these appliances, and tries to account for the reason of the popularity and the spread of these appliances in this period from their cultural, social, and economic backgrounds. The popularity of small cooking appliances can be related to American dining and socializing customs. The small electric cooking appliances are not only meant for everyday family meals but also for home parties and other socializing/eating customs quite unique to the United States. The small appliances have often been chosen as gifts. Most cooking can be done by cookers and hand tools, but with small appliances, each having a special function, cooking can perhaps be done more conveniently, and no doubt they are fun to use. This character of the appliances makes them suitable as gifts.
  • Introducing a case s tudy o f K obe a nd Buenos A ires a s U NESCO Creative C ities in Design, and literature review of creativity in Japan and Japanese cities
    Pilar Camila ZÁRATE ORTIZ, Minako IKEDA
    2015 年 62 巻 1 号 p. 1_69-1_78
    発行日: 2015/05/31
    公開日: 2015/10/25
    ジャーナル フリー
    The relatively new concept of Creative Cities has been embraced by many local governments around the world who have focused on promoting and developing creative industries in their cities. Much of the current research and debate about creative cities has been made from the point of view of policy makers, economists and urban planners, however not much research has been done from the point of view of designers despite being an important segment of the creative industries. With this paper we aim to find opportunities for designers to participate actively in the development of creative cities in Japan. We propose that, focusing on the context of Japanese cities and their path towards more creative cities, designers can apply their design thinking skills to carry out workshops and activities to stimulate the creative potential of citizens, particularly children and young people.
  • Ming-Shih CHEN
    2015 年 62 巻 1 号 p. 1_79-1_88
    発行日: 2015/05/31
    公開日: 2015/10/25
    ジャーナル フリー
    This study investigated 12 kitchens regarding the procedures of cooking, use of kitchenware, movement paths of the subjects, and stopping points. The subjects' movement paths during cooking were recorded on a notational map, and interviews were conducted on the perceived inconvenience of the subjects. A questionnaire survey was conducted on 100 subjects in four scenarios: "combined refrigerator and counter, combined kitchen and dining area", "combined refrigerator and counter, separate kitchen and dining area", "separate refrigerator and counter, combined kitchen and dining area", and "separate refrigerator and counter, separate kitchen and dining area". The results showed that "combined refrigerator and counter, combined kitchen and dining area" can minimize inconvenience; however, "separate refrigerator and counter, separate kitchen and dining area" is the common design (57%). Regrettably, individuals with limited mobility and the elderly tend blame such inconvenience on their own disability, and forced themselves to become accustomed to the current kitchen design.
  • Yu-Min Fang, Ming-Huang Lin
    2015 年 62 巻 1 号 p. 1_89-1_98
    発行日: 2015/05/31
    公開日: 2015/10/25
    ジャーナル フリー
    While practicing emotional design, usually experts suggest that the surprising and contradiction is a prelude to evoke users' positive emotion associated with humor. In this study, the scientific experiments were implemented to examine the event-related potential (ERP) brainwave signal as well as "incongruity" condition. The analysis was carried out to the specific ERP components - N270 and N400. N270 is an endogenous ERP component of conflict effect; the N400 associated with the emotion of confusion. This experiment presented the stimuli with the combination of coherent/contradiction conditions and humor/neutral attributes, and recorded the ERP signal to detect brainwave variations. By analyzing these two components at medial part scalp sites - Fz, Cz, and Pz, the result evidenced that the humor products with contradiction condition did evoke greater brainwave amplitude, and correspond to the experts' design guidelines.
  • A comparative design study of the formation & structure on traditional Thai decorative ornament
    Suppata WANVIRATIKUL
    2015 年 62 巻 1 号 p. 1_99-1_108
    発行日: 2015/05/31
    公開日: 2015/10/25
    ジャーナル フリー
    Lotus is believed to be the origin of traditional Thai decorative ornament. The first drawing of Thai lotus came with Buddhist missionary from India. However, Indian Art also was influenced since 50 BE, from Greek and Roman. This research is the second part, which will perform comparative study, in term of design, of traditional Thai decorative ornament and ancient lotus ornament, in order to find out their bond and lineage of form and arrangement of the ornament. This research will look at each type of ornaments using structure analysis and hand drawn illustration to assist in highlighting the similarities and differences in design between the two period. The consideration in ornament details, formation and its meaning behind will reveal several factors and make understanding to national culture and belief between Thai and its influence country. It is fascinating how well ancient people could transform their intangible value into the visual forms.
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