This article introduces an analysis of deep impressions of artifacts, in order to gain a fundamental understanding about the design. Some researchers have discussed deeper impressions, which do not appear on the surface of impressions explicitly expressed by users. In this study, we advance the discussion on this kind of deeper impression, which we called the "Heart of Impressions." Concretely, we first discuss "where in people's mind can we capture the Heart of Impressions?" Next, we discuss "How can we capture the impressions?" under our hypothesis that "Heart of Impressions exists in the center of the structure, which involves not only the surface impressions but also the latent impressions." Then, we show a method for approaching Heart of Impressions by focusing on structure and the semantic network.
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