The purpose of this study was to examine the "view of rivalry", defined as an individual's perception of rivalry. In a preliminary investigation, 206 high school students and 227 undergraduates responded to questionnaise items which revealed three factors of the view of rivalry through factor analysis : "mutuality and reciprocity", "competitive consciousness", and "equality and contrast". A further analysis involving 173 undergraduates extracted 28 items, which formed the view of rivalry scale. In the main investigation, 155 high school students and 145 undergraduates were surveyed in order to determine the relationship between the three factors of view of rivalry, with achievement motive and competitive attitude. According to regression analysis, "mutuality and reciprocity" predicted aspiration, and "competitive consciousness" predicted competitiveness. Analyses of variance, with presence of a rival (yes or no) and school type (high school or college) as independent variables were conducted. As a result those who had a rival, as well as college students put more value on "mutuality and reciprocity" as a cognitive criterion of rivalry, compared to those without a rival, and high school students.
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