This study investigated the effect of high-level/low-level construals and deliberative/implemental mindsets on self-regulation within social settings. High- vs. low-level construals (Study 1, n=97) or deliberative vs. implemental mindsets(Study 2, n=95) were induced in participants, using previously validated priming procedures. They were then asked to complete measures about the "value" and "cost" of the behavior, "negative evaluation of temptations," and "behavioral intention" in each conflict scenario in which social self-regulation ability was required (self-assertiveness, patience, and emotion/desire inhibition scenes in social settings). The results of Study 1 showed that participants in whom high-level construals were activated had higher primary behavioral value ratings, lower evaluation of behavioral cost, and stronger intentions than their counterparts with low-level construals. No difference in negative evaluations of temptation was found. In Study 2, mindsets had no effect on the evaluation of behavior. These results indicated that the activation of high-level construals contributes to self-regulation in the context of social conflict, while deliberative/implemental mindsets had no effect on conflict behaviors within social settings.
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