Rutile TiO
2 is recognized as the most effective TiO
2 pigment to improve the opacity and/or brightness of paper production because it has the highest refractive index in all of the white pigments. However. rutile TiO
2 has not been widely used in the paper industry in Japan because of the image that rutile TiO
2 is much expensive pigment compared with other white pigments.
In North America, approximately 240, 000 tons/year of TiO
2 (including anatase TiO
2) has been consumed in the paper market, and about 50% of that has been used for coated paper production. This number means that its total TiO
2 consumption is about 12 times of that in Japan (about 60 times usage in coated paper application). The rate of TiO
2 consumption of North America based on the total paper & board production is about 3.5 times of that in Japan (about 30 times usage in coated paper application).
We understand that there are two reasons why total volume of TiO
2 consumption in North America is much bigger than that in Japan. One reason is the difference of several market trends, and the other is the difference of TiO
2 usage in paper industry. In this opportunity, we focus on the second difference and introduce “Effective Usage of Rutile TiO
2 Pigment in Coated Paper” by showing experimental data.
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