In this article, it is tried to examine the model of ‘collective choice’ presented by H. Blumer as an alternative to ‘trickle-down’ theory, to modify it in perspective of ‘lifestyle’, and to reformulate a new theory of fashion which includes the idea of ‘trickle-down’.
This paper is composed of two parts. In the first part, it is explained that Blumer thought of fashion as one of social movements: expressive movement by the mass, and that fashion process meets an area that is a part of a continually changing world through two stages: innovation and selection. Secondly it is pointed out that collective taste or choice underlies ‘lifestyle’, and fashion mechanism in all the areas of ‘life’ is suggested.
抄録全体を表示