Objective: Since 2010, syphilis incidence has resurged in Japan. During much of the twentieth century, however, popular magazines served as an important source of medical and health information for the general public. This study collected and analyzed syphilis-related articles published in Japanese popular magazines after the identification of Treponema pallidum as the causative agent of syphilis in 1905 and examined changes in their content and roles over time.
Methods: Using the National Diet Library Search, the Showa-kan Digital Archive, the online magazine bookstore Fujisan.co.jp, library holdings, and commercially available general-interest magazines, we collected 121 syphilis-related articles published since 1910. The articles were classified into ten thematic categories, and the involvement of healthcare professionals in authorship, supervision, or collaboration was investigated. Relationships between article content, syphilis epidemiology, and the social context of each period were also examined.
Results: Forty-one articles were identified during 1912-1935, 63 during 1947-2001, and 17 during 2016-2024. No relevant articles were found during the wartime period (1936-1946) or the period of low syphilis incidence (2002-2015). Prewar articles frequently addressed general medical knowledge, congenital and maternal syphilis, and advanced disease, often with healthcare professional involvement. Postwar articles mainly focused on historical, literary, and feature topics, whereas recent articles predominantly warned of the resurgence of syphilis.
Discussion: The role of popular magazines in communicating information about syphilis has changed across historical periods. While prewar and postwar magazines primarily provided medical knowledge and public health education, recent publications have mainly served to raise awareness of increasing infections. These changes appear to reflect shifts in the information environment associated with the spread of the internet.
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