The shape and symmetry of molecular orbitals determine the photophysical properties of molecules. Helicenes are promising candidates for chiral optoelectronic materials because of their helically twisted molecular orbitals. One of major drawbacks of helicenes is low emission intensity (Φf < 0.05 for unsubstituted carbohelicenes) due to a small oscillator strength for the S1→S0 transition. In this article, logical guidelines for improving photophysical properties of [5] and [7] helicenes are introduded in terms of “photostability”, “emission intensity”, and “dissymmetry factor for circularly polarized luminescence (CPL)”. By introducing electron-withdrawing and -donating groups into appropriate substitution positions, a [5]helicene derivative showing high emission quantum yield (Φf) and short lifetime (Φf = 0.23, <τf> = 1.5 ns) as well as a [7]helicene derivative showing a high Φf value and a large dissymmetry factor for CPL (Φf = 0.17, |gCPL| = 0.013) were synthesized. The experimentally observed photophysical properties were well reproduced by TD-DFT calculations.
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