JOURNAL OF MASS COMMUNICATION STUDIES
Online ISSN : 2432-0838
Print ISSN : 1341-1306
ISSN-L : 1341-1306
Volume 47
Displaying 1-27 of 27 articles from this issue
  • Yumi SHIKATA
    Article type: Article
    1995 Volume 47 Pages 111-126,238
    Published: July 31, 1995
    Released on J-STAGE: October 06, 2017
    JOURNAL FREE ACCESS
    This paper intend to study the historical changes of the roles of Japanease housewives mainly in war-time Japan through an analysis of the woman's magzine"Shufu-No-Tomo"(Housewive's Friend) and consider its present-day implication for the study of gender roles. In particular, I want to analyze the influence of that magazine's heated campaign on the shaping of war-time female roles. The reason why I focused on the period of World War II is that I think that period was a turning point for female roles in Japan and the"Shufu-No-Tomo"played and importhat part.
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  • Mitsuru FUKUDA
    Article type: Article
    1995 Volume 47 Pages 127-139,237
    Published: July 31, 1995
    Released on J-STAGE: October 06, 2017
    JOURNAL FREE ACCESS
    In various ways, contextual information (for example, headlines, titles, photographs, and captions) affects its following text. The effect of contextual information on its following text is called the"orgnizer effect". The'organizer effect'is classified into three types: the learning effect; the manipulating and leading effect, and the selective effect. In this paper, the author will report four original experiments to verify the three organizer effects of headlines and photographs. It was not possible to show all three effects very clearly, but the possibility of this kind of effect was established.
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  • Katsutoshi ISHIDA
    Article type: Article
    1995 Volume 47 Pages 140-152,237
    Published: July 31, 1995
    Released on J-STAGE: October 06, 2017
    JOURNAL FREE ACCESS
    The purposes of this paper are to examine the discursive production process of the press by Stuart Hall's'encoding /decoding'model, and to exmine the opportunities for workers in the mass media referring to Michio Inaba's studies in mass communication industries. Every media-worker has the ability to express theirself, but it seems to be suppressed at present. To break the status quo, and to give full play to their ability, they must change their viewpoint. This paper aims to help media-workers recognize and realize their opportunities.
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  • Katsuya ARAI
    Article type: Article
    1995 Volume 47 Pages 153-167,236
    Published: July 31, 1995
    Released on J-STAGE: October 06, 2017
    JOURNAL FREE ACCESS
    In this article I pay attention to the new style of writing / thinking which is generated by using electronic writing tools, "Japanese word processor"and"Outline processors". They can speed up the process of writing and make clear what people want to express. The former polishes up ideas, the latter is useful to think and construct them, and they have the potential to generate new types of literacy. But they also have the tendeny to homogenize the style of writing, and narrow the breadth of thinking. In conclusion, they influence the style of writing in two ways simultaneously: both extending some of our human senses while reducing others.
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  • Gwangho E
    Article type: Article
    1995 Volume 47 Pages 168-179,236
    Published: July 31, 1995
    Released on J-STAGE: October 06, 2017
    JOURNAL FREE ACCESS
    The purpose of this study is to exmine the news source mix, the patterns of news source combination, and news souce'completeness'in the coverage of the brain death and transplantation issue. The'completeness'of source is defined as the degree to which a single type of source is quoted rather than combined with other types. 376 stories (Asahi Shimbun 192, Mainichi Shimbun 184) which contain the word"brain death"and"transplantation"were analyzed. In accordance with the result of many previous studies, this study found a lack of balance in the mix of news sources. the majority of information was from medical professionals and goverment-affiliated officials. This study also found that most stories relied on one type of news source and that the ofiicial sources had relatively high source completeness.
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  • Shigeru HAGIWARA
    Article type: Article
    1995 Volume 47 Pages 180-194,235
    Published: July 31, 1995
    Released on J-STAGE: October 06, 2017
    JOURNAL FREE ACCESS
    In order to explain why imported television programs rarely get high audience ratings in Japan, a questionnaire survey was conducted to ascertain, among other things, Japanese attitudes toward foreign television programs. The survey results clearly indicated that Japanese are on the whole quite favorably disposed toward foreign program imports. Therefore, it was concluded that the majar reason for the failure of foreign television programs to flourish in Japan is the strong competition offered by domestically-produced programs, not xenophobic attitudes of Japanese viewers. Some of the characteristics distinguishing television and films are also considered in explaining the popularity of foreign films in contrast to relatively low rated foreign television programs. Finally, an optimistic look is taken at the future of foreign television programming in Japan.
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