In various ways, contextual information (for example, headlines, titles, photographs, and captions) affects its following text. The effect of contextual information on its following text is called the"orgnizer effect". The'organizer effect'is classified into three types: the learning effect; the manipulating and leading effect, and the selective effect. In this paper, the author will report four original experiments to verify the three organizer effects of headlines and photographs. It was not possible to show all three effects very clearly, but the possibility of this kind of effect was established.
View full abstract