In the field of Mass Communication Studies, researchers on gender have
actively been utilizing message analysis for their studies. Thus, the primary
objectives of the present study are twofold: (1) to review what kinds of studies
on message analysis have previously been conducted; and (2) to investigate
what further contributions can the analysis make to the field of Gender and
Mass Communication Studies.
The aim of this research is to examine the practical understanding of
Conversation analysis was conducted on viewers watching films in foreign
languages so that they would mainly retain visual information.
The main findings are as follows:
First, the viewers identified the actors in advertisements by using
Second, they mediate the actors according to the plot by “footing”
Thus the viewers find the plot appealing, according to neutrality and
universality of advertisng discourse.
This study attempts to explore the social function of Japanese newspapers
in New York City. The data were collected through semi-structured interviews
mainly with twenty readers who planned to sojourn in the city. The results
show that the newspapers allowed them to live in their own culture, to confirm
their homeland is still the same, and to compare the homeland to host society.
In conclusion, the main social function is to enable the readers to imagine
This article tried to assess the influence of viewer’s information
orientation on channel repertoire, and to show if there is any difference among
the four repertoire scales. These four scales were constructed on the basis of
the frequency people see each channel(at least weekly/ almost daily/ 1-5 days
per week/ less than weekly but at least occasionally). From the multi-channel
Cable-TV survey in HINO city, the analysis showed that viewer’s information
orientation had somewhat different effects on the four repertoire scales.
This article reconsiders critical communication theory with reference to
the theoretical turn of Stuart Hall’s communication model. The focus is on
three aspects: social and political change in post-war UK; neo-Marxist concept
of “discourse” and “ideology”; Hall's political project as New Left. During the
late 70’s to early 80’s, Hall had changed his communication theory
dramatically in order to stand against the political project of Thatcherism. I
examine that Hall’s perspective had changed from “encoding/decoding” model,
which leads to “semiotic democracy,” to “struggle over meaning,” which can be
connected with new theoretical trends.
The interest concerning “edutainment” has been increasing. The purpose
of this paper is to analyze the circumstances and the factor of the appearance
of the teaching materials using the manga of “Doraemon” as an example of
edutainment for school children by comparing it to the original manga. There's
conflict between manga and education, essentially. Therefore, various
adjustments were required in order to appropriate manga to education as
edutainment. There are two points. First, manga was evaluated as a positive
form of information media; secondly, the original element of entertainment of
the manga has been lost due to the educational aim.