This paper attempts to analyze communication space created by Japanese
youth who flocks to video game arcades. I myself joined them for direct observation
and checked their comments written in the notebooks at the arcades.
This approach led to reveal the unique existence of communication space created
through the fusion of two communication patterns: face-to-face and machinemediated.
The negative image of young people, for example juvenile delinquency
and self-isolation, is contrary to the reality. This kind of prejudice among the
older generations is not reflecting their behaviors and interaction patterns.
It is often said that Japanese television has a half-century history. But since
the late 1920s, various immature televisions were partly open to the public in
the form of the prototype test. This paper presents the process of how they
had contributed to gathering of people as main attraction of several events.
First, some radio amateurs made public trial models built with the components
purchased abroad. In contrast, throughout the 1930s, domestically-developed
televisions on exhibition had symbolized “Japan” as technological powerhouse.
Based on these circumstances, it is important to analyze the current conditions
of institutionalized television broadcast in relative ways.
This study explored the developmental model of Japanese children’s understanding
of TV commercials, compared with the Western model of children’s
consumer behavior in two phases. A questionnaire was administered to 344
children in grades one, three and five. In addition, interviews were conducted
with 18 children. The results reveal the lower-grades didn’t understand the
meaning, purpose and intention of commercials, the middle-grades was confused
about them, and the higher-grades gradually considered them and had skepticism.
The results suggest that the Japanese developmental model occurred in
the above three phases, adapted to reflect the media literacy abilities of each
This study examines the image of health as depicted in King, Shufu-no-Tomo,
and Ie-no-Hikari, three popular magazines published in Japan in the 1920s
and 1930s. Working on the premise that the image of health is a continually
changing social product, I analyzed the discourse on health presented in articles
carried in these magazines during this period and endeavored to the discover
how that discourse reflected contemporary society and governmental health
policy. Quantitative and qualitative analysis of articles referring to health in
those magazines from 1923 to 1938 revealed that media coverage was diverse
and differed from governmental health policy.