JOURNAL OF MASS COMMUNICATION STUDIES
Online ISSN : 2432-0838
Print ISSN : 1341-1306
ISSN-L : 1341-1306
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Volume 69
Displaying 1-23 of 23 articles from this issue
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Articles
  • A Comparison of the Editorials of the Three Major Newspapers about General Election 2005 : An Application of Network Text Analysis
    Tsutomu SUZUKI
    Article type: Article
    2006 Volume 69 Pages 2-21
    Published: July 31, 2006
    Released on J-STAGE: October 06, 2017
    DOIhttps://doi.org/10.24460/mscom.69.0_2
    JOURNAL FREE ACCESS
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    It is said that the result of the general election 2005 was greatly affected by mass media's news coverage. In this paper I compare the editorials of the three major newspapers in Japan: Yomiuri Shimbun, Asahi Shimbun and Mainichi Shimbun. Co-occurrence networks and centering resonance analysis are used to examine the features of the texts. Relevance, consistency and uniqueness are the most important elements that the media texts should have in order to be convincing with the readers. The elements are shown clearly and visually with some network analysis methods.
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  • The Influence of the Media on the Chinese's Images of the Japanese : An analysis based on the results of a survey of opinions from university students in Beijing
    Yangyang LI
    Article type: Article
    2006 Volume 69 Pages 22-40
    Published: July 31, 2006
    Released on J-STAGE: October 06, 2017
    DOIhttps://doi.org/10.24460/mscom.69.0_22
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    The media help the Chinese gain information about the Japanese and have a strong influence on their images of the Japanese. Focusing on the influence of the media on the Chinese's images of the Japanese, this paper examines how university students in China view the Japanese, and then closely gauges the influence of the media. A questionnaire survey was conducted among students from various universities in Beijing in the autumn of 2004. Based on the results of this survey, the relevance between Chinese university students' images of the Japanese and their media use is analyzed using factor and multiple-regression analysis.
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  • Bertolt Brecht's "Radio Theory" and the development of the citizen media in the German Federal Republic
    Takashi KAWASHIMA
    Article type: Article
    2006 Volume 69 Pages 41-56
    Published: July 31, 2006
    Released on J-STAGE: October 06, 2017
    DOIhttps://doi.org/10.24460/mscom.69.0_41
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    In my article I analyze first how the playwright Bertolt Brecht developed his famous "Radio Theory", which had been the product of his critical engagement with radio as a new medium. Then, the close relationship between Brecht's theory and the practice of the German citizen media including Open Channels and Non-Commercial Lokal Radios will be discussed. Recently there has been criticism against these alternative media, arguing that they may well be replaced by new interactive media such as Internet. On its contrary, Brecht warns that the technical development does not necessarily support democratic communications-and thus offers an apology for the activities of citizen media, especially concerning media education.
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  • Reexamination of the Concept of "Passivity" for Audience/Image-From the "Passivity of Shock"
    Yuu KAGIMOTO
    Article type: Article
    2006 Volume 69 Pages 57-72
    Published: July 31, 2006
    Released on J-STAGE: October 06, 2017
    DOIhttps://doi.org/10.24460/mscom.69.0_57
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    The audience has been caught from the passive / active audience to the diffused state of audience image by the socio-cultural positions. However, the present approach is only to discuss the semantic interpretations of the contents of media. In this paper, the audience experience about "passivity of shock" is mentioned. It is connected with the view of "body as a field." And by reconsidering the perspective that grasps audience / image, it is argued critically that the conventional "passivity" cannot deal with the problem of "passivity of shock." Furthermore, this paper proposes the direction in which "passivity" concept is reconsidered.
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  • On paleo-neo TV : problematics of media-act theory
    Kenji NISHI
    Article type: Article
    2006 Volume 69 Pages 73-89
    Published: July 31, 2006
    Released on J-STAGE: October 06, 2017
    DOIhttps://doi.org/10.24460/mscom.69.0_73
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    An Italian semioticien, U. Eco, advanced the distinction paleo-neo television in 1983. And it is in French context, which experienced the privatization of the television in mid-80's, that the distinction has been developed in various ways by researchers such as F. Casetti, R. Odin, D. Mehl, A. Ehrenberg, and so on. In this paper, their various approaches are presented critically from the viewpoint of the speech act theory. But at the same time, it is also an attempt to transform this linguistic theory into a general media theory, especially inspired by mediologie.
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  • A Study on Formats and Advertising of Free Newspapers in Korea : Cases of Seoul Metro, AM7, and Daily Focus
    Ho-Young LEE, Kyung-Hwan KIM
    Article type: Article
    2006 Volume 69 Pages 90-107
    Published: July 31, 2006
    Released on J-STAGE: October 06, 2017
    DOIhttps://doi.org/10.24460/mscom.69.0_90
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    Free newspapers are remarkable not only for the new business models they represent but also for their readership. They started as free commuter tabloids when existing newspapers were still pay-basis or when the paid newspapers were closed down. In Korea, it was in 2002 when free newspapers began to be distributed through transportations. In 2005, there were 9 free newspapers in Korea with the total circulation at 2.7 million. Most Korean free newspapers are published as tabloids or magazines. Seoul Metro and AM7 are smaller in volume with only 32 to 40 pages, while Daily Focus has up to 56 pages. Many readers of free newspapers are so-called 'new readers', who are young and did not read any newspapers in the past. Free newspapers highly depend on advertising revenues. In Korea's newspaper market, as for advertising, free newspapers at first had low intake levels. However, they have grown both in terms of volumes and shares of revenue. Free newspapers may hurt sales of traditional newspapers, weakening their existing standing in the market.
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  • The Japanese Image made by the Japanese Dramas in Taiwan
    I-Yun LEE
    Article type: Article
    2006 Volume 69 Pages 108-125
    Published: July 31, 2006
    Released on J-STAGE: October 06, 2017
    DOIhttps://doi.org/10.24460/mscom.69.0_108
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    This thesis deals with the image produced by Japanese dramas which were broadcasted in Taiwan mainly from 1992 to 2000. Comparing with the other dramas broadcasted in Taiwan during that period, Japanese dramas had a bourgeoisie feel in taste and fashion. The filming techniques also created the air of romance. The consumer desires were prompted by such air and a romanticized Japanese image was contrived by the Taiwanese audience through these Japanese dramas. Thus, when the audience visited Japan, they felt a gap between the image and the reality.
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Workshop Reports
Research Group Records (April,2005 to January,2006)
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