マス・コミュニケーション研究

It is said that the result of the general election 2005 was greatly affected by mass media's news coverage. In this paper I compare the editorials of the three major newspapers in Japan: Yomiuri Shimbun, Asahi Shimbun and Mainichi Shimbun. Co-occurrence networks and centering resonance analysis are used to examine the features of the texts. Relevance, consistency and uniqueness are the most important elements that the media texts should have in order to be convincing with the readers. The elements are shown clearly and visually with some network analysis methods.

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The media help the Chinese gain information about the Japanese and have a strong influence on their images of the Japanese. Focusing on the influence of the media on the Chinese's images of the Japanese, this paper examines how university students in China view the Japanese, and then closely gauges the influence of the media. A questionnaire survey was conducted among students from various universities in Beijing in the autumn of 2004. Based on the results of this survey, the relevance between Chinese university students' images of the Japanese and their media use is analyzed using factor and multiple-regression analysis.

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In my article I analyze first how the playwright Bertolt Brecht developed his famous "Radio Theory", which had been the product of his critical engagement with radio as a new medium. Then, the close relationship between Brecht's theory and the practice of the German citizen media including Open Channels and Non-Commercial Lokal Radios will be discussed. Recently there has been criticism against these alternative media, arguing that they may well be replaced by new interactive media such as Internet. On its contrary, Brecht warns that the technical development does not necessarily support democratic communications-and thus offers an apology for the activities of citizen media, especially concerning media education.

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Free newspapers are remarkable not only for the new business models they represent but also for their readership. They started as free commuter tabloids when existing newspapers were still pay-basis or when the paid newspapers were closed down. In Korea, it was in 2002 when free newspapers began to be distributed through transportations. In 2005, there were 9 free newspapers in Korea with the total circulation at 2.7 million. Most Korean free newspapers are published as tabloids or magazines. Seoul Metro and AM7 are smaller in volume with only 32 to 40 pages, while Daily Focus has up to 56 pages. Many readers of free newspapers are so-called 'new readers', who are young and did not read any newspapers in the past. Free newspapers highly depend on advertising revenues. In Korea's newspaper market, as for advertising, free newspapers at first had low intake levels. However, they have grown both in terms of volumes and shares of revenue. Free newspapers may hurt sales of traditional newspapers, weakening their existing standing in the market.

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