This research deals with Tochigi Prefecture Reclamation Agricultural Cooperative area, and to clarify how the production area has been reorganized while shifting from a Fordism agricultural period to a post-Fordism agricultural period.
As a result of the research, the following points have been clarified. Various actors, which tie the production area and the consumption area, and the role of the network which connects those two areas, are important. At first, “Expansion of the market at the shipment destination“ and “Securing of farm products“ led to the organization of the network. “Concern for the safety of farm products and environmental problems“ and “Approach on the environment-friendly agriculture“ functioned as a consent matter of both networks in this case. For instance, Tochigi Prefecture Reclamation Agricultural Cooperative guaranteed a stable shipment, encouraging not only the Production Department association on the Post-World War II reclaimed Land, but also the farmers of JA (Japan agricultural cooperative association), to join the network and understand “Approach on the environment-friendly agriculture“. On the other hand, another network was formed by Seikatsu-Club Co-op Union that was the consumption area, where consumers caring about food safety and ecology became members. Those members spend a fairly large amount of money to obtain safe ingredients. In addition, the network was further strengthened by common understanding between producers and consumers through the independent management audit system.
However, various problems exist inside the network in this case. That is, how can the profitability be improved? Farmers cannot fully depend on present Coop shipment for their livelihood. The price of production is to be reduced according to the trend of other market prices and the limited availability of shipment. Moreover, it is necessary to expand markets and contract cultivation, which, however, is difficult because the brand has not been established in the market, and the environment-friendly agriculture is not highly valued. In order to decrease the use of agricultural chemicals, the adjustments with other actors are indispensable, concerning the measures against an aging society and the maintenance of drainage for the surrounding farmland.
It is important to form a consumption area and an friendly network so that the production area may continue to develop in the future. In order to maintain stable network, it is vital to improve regulating ability with various actors who do not belong to the network. In addition, such positive cooperation is essential for development of the productive center and promotion of the environment-friendly agriculture.
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