日本印刷学会誌
Online ISSN : 1882-4935
Print ISSN : 0914-3319
ISSN-L : 0914-3319
50 巻, 2 号
選択された号の論文の9件中1~9を表示しています
総説1
  • 堀 純一郎
    2013 年 50 巻 2 号 p. 108-115
    発行日: 2013年
    公開日: 2013/05/15
    ジャーナル オープンアクセス
    Businesses have, for the past two years, begun to make noticeable efforts to use social media, such as Facebook and Twitter, as a marketing tool for, among other things, sales promotion, advertising, and branding. However, after having successfully increased their companies' number of "fans" on Facebook and "followers" on Twitter, many social media marketers are at a loss about what to do next. Companies are interested in social media's tangible effects, including how it can help increase sales. Because marketers have begun using social media for marketing only recently, effective methods for doing so are still evolving. For example, Japan's LINE, which started out as a means of personal communication, only recently turned into a social media marketing tool. It is very likely that many kinds of social media will continue to emerge and compete for market leadership. Therefore, marketers must keep close tabs on the changing social media environment and the best ways to take advantage of social media for marketing. This paper discusses social media in general and identifies important considerations and challenges for businesses in using social media for marketing.
  • 細金 豊, 下垣 弘行
    2013 年 50 巻 2 号 p. 116-124
    発行日: 2013年
    公開日: 2013/05/15
    ジャーナル オープンアクセス
    This paper outlines a technique for guiding users to websites using mobile phones. For a business to successfully apply this technique, its application needs to meet five criteria: the reading application should be obtained easily; the reading application should operate at a high speed; the marker should not affect the design; the application should have attractive content; and if a user uses his mobile device to scan a QR code embedded in an image, the user experience should be satisfying.
  • 山岸 祥晃
    2013 年 50 巻 2 号 p. 125-132
    発行日: 2013年
    公開日: 2013/05/15
    ジャーナル オープンアクセス
    In recent years, widespread use of the Internet, decreased influence of mass media, and the osmosis of social media, has shown a great change in people's way of accessing information and behavior of purchase. As s part of this change, practical use of the digital flyers is increasing in Japan. In this paper, we discuss how the way of accessing information and behavior of purchase are changing and the possibilities of the digital flyers growing as a medium of the new age via the development of "Shufoo" operated by Toppan Printing Co., Ltd.
  • 中村 伊知哉
    2013 年 50 巻 2 号 p. 133-138
    発行日: 2013年
    公開日: 2013/05/15
    ジャーナル オープンアクセス
    Digital signage, which consists of display, network, and information, is developing and is expected to create a prospective market. This trend can be summarized as three "P"s.
    1) Personal: Home digital signage is being developed.
    2) Public: Schools, hospitals, governments are now big users.
    3) Pop: Customers can find a lot of enjoyable contents.
    In addition, it is evolving to a more useful medium connecting with digital networks and social network services.
総説2
  • Chen Guangxue, Yin Hao, Jia Chunjiang, Chen Qifeng, Pu Jialing
    2013 年 50 巻 2 号 p. 139-149
    発行日: 2013年
    公開日: 2013/05/15
    ジャーナル オープンアクセス
    This paper summarized the development of Chinese printing industry in recent years, carried out analysis of status and trends of the development and provides an outlook for the industry in future. The statistics shows that for the year 2006 to 2011, output of printing products and services in China has increased at a rate of 19.16% on average annually. Meanwhile, more advanced technologies and new concepts were introduced into this Chinese industry, highlights such as rapid spreading of digital printing, more attention on ideas and technology of Green Printing, gradual implements of quality management mechanism and certification systems, intensification of company consolidation and integration of printing with cultural creativities. In the end, the trajectories of Chinese printing industry change were predicted and projected. Expected in 2015, the annual output of the whole industry in China will reach 1.1 trillion Yuan that will secure the second place among the world's economies.
  • Chinmay Bhattacharya
    2013 年 50 巻 2 号 p. 150-155
    発行日: 2013年
    公開日: 2013/05/15
    ジャーナル オープンアクセス
    Objective of this paper is trying to search the future of print media in India by considering some statistics, facts and opinions of people. Results showed that the present and past position of print media is bright and future of print media in India is not crucial.
  • Rolando F. Rocha
    2013 年 50 巻 2 号 p. 156-159
    発行日: 2013年
    公開日: 2013/05/15
    ジャーナル オープンアクセス
    The Philippine printing industry started in the early 1600s during the Spanish regime with the publication of a book by a Filipino printer, Tomas Pinpin. Over the last four centuries from its inception, the industry has grown into a booming, competitive media and graphic arts business comprising three different sectors such as the publishing industry, commercial printers, and industrial packaging⁄label printers. Its technical capabilities are continually being upgraded and modernized to stay competitive with the country's regional neighbors and to keep abreast of new technologies and innovations in the global printing enterprise. These advancements include digital media production, laser technology, "green" printing, and the use of information technology. For further development characterized by cooperation and knowledge-sharing, a free exchange of people, materials, technologies and talents becomes the industry's thrust. The government has enacted laws to attract capital investments in this field. New models being turned out by big names in the industry are being continuously improved to revolutionize printing services. These various technologies are expected to dramatically create new road maps for printers in the country and the region.
  • Jia Chunjiang, Chen Guangxue
    2013 年 50 巻 2 号 p. 160-170
    発行日: 2013年
    公開日: 2013/05/15
    ジャーナル オープンアクセス
    After more than 100 years developing, inkjet printing technology becomes one of the most important digital printing modes. And digital inkjet printing becomes the main research content for the digital printing researchers. The relationship between ink, print-head and substrate, as the main factor affect the inkjet quality, has been researched by predecessors, recently years, along with the expanding of the applying, inkjet printing technology need to be researched in detail, from size of droplet, surface tension to the generation of satellite droplet, and they get excellent records. This paper presented the research records of digital inkjet printing field made by predecessors, and meanwhile make conclusion and classified to the research methods and models.
論文
  • 小菅 篤, 石崎 雅也, 佐久間 真, 表 尚弘
    2013 年 50 巻 2 号 p. 171-177
    発行日: 2013年
    公開日: 2013/05/15
    ジャーナル オープンアクセス
    Ink peeling is a quality problem in printing where white dots appear sporadically on the printed surface. With several types of printers, when gloss-coated paper is printed with sheet-fed offset press, ink peeling occurs on the overlaid part of the printed surface of the upper part of the piled up printed sheets. In this study, we attempted to reproduce this phenomenon in order to clarify how it occurs. We also examined possible paper-related factors in this problem. We found that ink peeling can be reproduced by creating four colors on the overlaid portion with a sheet-fed press, and then on top of this printed material, piling up a sheet of transferring paper together with a weight, which is rotated slowly, rubbing the printed surface. We found that at the stage when a solvent component of the ink penetrates into the paper and the ink tack becomes high, if the printed surface is rubbed applying a certain weight, the ink layer peels off at the interface with the coated layer. We observed the time for the ink peeling to occur is short, and the volume of fine pores of the coated layer is large. We hypothesize that the main causes of this problem are the hardening of ink and force of the rub. Furthermore, the ink, paper, dampening, conditioning, oscillation during moving printed materials, spray powder and other factors may contribute to this problem. Therefore, possible countermeasures involve controlling these factors.
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